Why SayGames teamed up with Barbie for My Perfect Hotel’s first third-party IP integration | exclusive
After four years in the live-service arena, My Perfect Hotel is tapping into IP integrations in a bid to entertain and retain its pre-existing...
Mattel’s first self-published mobile game is a Skeletor endless runner
Mattel today announced that it’s publishing its first in-house mobile game — and it’s based on a meme. The game is Skeletor: Until Next...
Mattel announces Mattel Match, a match-3 game starring childhood favorite brands
Mattel and Uken Games announced the global launch of a new title: Mattel Match, a match-3 puzzle game featuring some of the former’s most...
Mattel takes Uno to Fortnite and Roblox in league with creators
Mattel Digital Studios says you can’t skip this. It is launching its first Uno experiences on Fortnite and Roblox, inspired by the world’s number one...
Mattel acquires full ownership of Mattel163 from NetEase
Mattel is bringing one of its primary game development arms in-house. Mattel formed the mobile game studio Mattel163 as a joint venture with NetEase...
Outfit7 and Mattel are teaming up to put Barbie inside the Talking Tom universe this spring | exclusive
As Mattel continues its push into gaming, the company has teamed up with Outfit7 to integrate Barbie into “My Talking Angela 2.” Today, January...
Mattel163 boasts over 550 million players across its portfolio
Mattel163 is ringing in the new year with new numbers showing the company’s gaming community has reached unprecedented heights. Over the past year, Mattel163...
How creators are becoming central to modern game IP strategy | GamesBeat Insider Series
At the GamesBeat Insider Series: Hollywood and Games conference, leaders from across the industry and Hollywood descended on Los Angeles for a star-studded gathering of...
Mattel brings He-Man and Eternia to Fortnite via UEFN
Mattel continues its charm offensive with the Masters of the Universe franchise, this time by bringing it to an official island in Fortnite. He-Man,...
He-Man gets his own digital card game called Battle for Eternia
Mattel and Gambit Games today announced an upcoming digital card game for one of the former’s most legendary franchises: Masters of the Universe, the...