As Mattel continues its push into gaming, the company has teamed up with Outfit7 to integrate Barbie into “My Talking Angela 2.”
Today, January 14, Outfit7 announced the upcoming launch of new, Barbie-themed in-game experiences inside “My Talking Angela 2” built around themes of fashion, creativity and self-expression. Slated to go live in spring 2026 — the company did not provide a more specific release date — the integration will feature interactions between Mattel characters Barbie “Brooklyn” Roberts and Barbie “Malibu” Roberts and Outfit7’s Talking Angela character, with Outfit7 promising to reveal more information in the coming months.
“At Outfit7, we love creating moments fans didn’t even know they were waiting for,” said Outfit7 head of business development Borut Vovk in a press release.
Founded in Slovenia in 2009, Outfit7 is a mobile-focused game development studio whose core property is the “Talking Tom and Friends” franchise, a series of mobile games that allow players to interact with and control a range of cartoon characters, including the anthropomorphic cat Talking Tom and his friend Talking Angela. Barbie is not the first character from an outside property to be integrated into “Talking Angela 2;” in December, for example, Outfit7 integrated characters from the French animated television series “Miraculous Ladybug” into the mobile game.
Mattel is in the midst of a conscious push into the world of gaming and digital entertainment, with the company dialing up both its in-house game development — with the Mattel-owned game studio Mattel163 announcing last week that its gaming community had crossed the threshold of 550 million users — and its partnerships with third-party game developers like Outfit7.
Last month, Mattel senior vice president and global head of digital Marcus Liassides took the stage at GamesBeat’s Insider Series: Hollywood and Games conference to discuss the brand’s growing interest in games and gaming creators, including experiences inside user-generated content platforms like Roblox. In the talk, he said that Mattel’s work on with third-party creators had evolved from an experimental area for the company in 2023 to a full-fledged pillar of its gaming strategy in 2025.
“While we’re creating experiences around our IP, we’re actually putting our IP into the hands of creators as well,” Liassides said during the panel discussion.
In its messaging around the upcoming collaboration, Outfit7 stressed the similarities between Barbie and Talking Tom and Friends, with both properties focusing on themes of creativity and self-expression. The company also highlighted the reach of the Talking Tom and Friends universe, which currently boasts over 470 million monthly active users.
“Seeing Barbie and Talking Angela together just feels like a natural match,” Vovk said in the press release. “This crossover unites two worlds in a way we know fans are going to genuinely love.”