Mattel Digital Studios says you can’t skip this. It is launching its first Uno experiences on Fortnite and Roblox, inspired by the world’s number one card game, per Circana.
Mattel has partnered with leading developers to bring the strategic party card game Uno to creator platforms, collaborating with Look North World to bring Uno Royale to Fortnite. The Fortnite game was developed using Unreal Editor for Fortnite (UEFN).
And Mattel also teamed up with Preloaded on Uno: Bridge Clash, a new game now available on Roblox.
From classic Uno experiences with a fresh twist to epic competitions between friends, these new digital experiences are a part of Mattel’s ongoing commitment to make game night bigger, bolder, and more interactive – meeting fans on the digital platforms they love most.
Uno: Bridge Clash, which is now live on Roblox, is a team race that transforms the classic card game into an obstacle course competition. Players match cards to build bridges and get to their team’s golden Uno card. The real fun begins when disruptive Wild power-ups are activated. Blow up bridges, block opponents, and create total chaos. Think fast to be the first to bring the golden Uno card back to base.
Uno Royale on Fortnite combines the gameplay and social interaction of Uno with familiar Fortnite mechanics.
Players craft and collect Loadout Cards and build strategic Loadout Decks to create gameplay and visual chaos. Uno Royale takes place across 4 tourney arenas, and winners unlock shiny card skins. The more friends you play with, the bigger the tourney, and the bigger the prizes. Players also have their own Card Dojo, which displays their custom and themed cards. Island Code: 8269-3234-9999.
Mattel Digital Studios’ vision is to extend physical play to the virtual world by creating digital experiences and games based on Mattel IP that drive sustained engagement for fans of all ages.
By partnering with leading creator ecosystems, Mattel continues to expand how audiences play with its IP across digital worlds – from recent experiences like Masters of the Universe: He-Man Heroes on Fortnite and Monster High on Roblox, to the breakout success of Barbie Dreamhouse Tycoon, now surpassing 500 million visits.
Uno: Bridge Clash is suitable for ages 5 and up, and Uno Royale is suitable for all ages.