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Presented by Xsolla, this live discussion breaks down Google’s latest policy changes and what they mean for developers, publishers, and platforms. Drawing from the lessons learned during Apple’s iOS transition, we’ll explore how to adapt, stay compliant, and find new opportunities in an evolving app ecosystem.
Hear from Sam Gaglani, Executive VP of Global Business Development at Xsolla with Dean Takahashi, Editorial Director at GamesBeat.

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GamesBeat LIVE, filmed at Tokyo Game Show 2025 and presented by Xsolla. Watch Dean Takahashi in conversation with Juyeon Lee, Senior Vice President, APAC at Xsolla, Berkley Egenes, Chief Marketing & Growth Officer at Xsolla and Shuhei Yoshida, former President of Sony Interactive Entertainment Worldwide Studios.

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GamesBeat LIVE, filmed at Gamescom 2025 and presented by Xsolla. Watch Dean Takahashi in conversation with Chris Hewish, President of Xsolla, and Faisal Kazim, Director of Future Foresight at Dubai Future Foundation.

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As games grow more complex and cross-platform, developers are relying on backend infrastructure to streamline operations, accelerate launches, and power live services. This session will explore how studios and partners are collaborating with platforms to build from the ground up—covering everything from authentication and commerce to monetization and player management. Panelists will share lessons on scaling smart, integrating early, and freeing teams to focus more on creativity than infrastructure.

Speakers:
Jana Hodgins, Director of Strategic Partnerships, Xsolla
Alex Park, Head of Krafton Online Services Engineering
Junaili Lie, Co-Founder & CEO, Accelbyte
Moderated by Dean Takahashi, Editorial Director, GamesBeat

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Getting a grasp of the game industry and getting an elevated view of what's happening at any given time takes a lot of work. Ed Fries, founder of 1Up Ventures, has put in that work. He built Microsoft's gaming business, starting with Microsoft Flight Simulator, and, as head of Microsoft Game Studios, he helped it launch the original Xbox back in 2001. He was responsible for Xbox hits Bungie's Halo and Project Gotham Racing, as well as Age of Empires on the PC. Then he retired from Microsoft in 2004. He took time off, built an Atari 2400 game based on Halo, and began advising a lot of game entrepreneurs. In 2019, he started investing in games after founding 1Up Ventures. Since that time, he has seen momentous changes in the core PC and console business, the sprouting of many indie game studios, and then retrenchment as times got tougher again. Throughout this time, Fries has developed a unique perspective. We'll probe Fries’ perspective as we talk to him about his career, the state of gaming, the opportunities in game investing, and his own views on AI and games.

Featured Speaker: Ed Fries, General Partner, 1UP Ventures
Moderated by Dean Takahashi, Editorial Director, GamesBeat

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The games industry in 2025 is experiencing major shifts—from the rise of direct-to-consumer models to the expanding role of AI in development and operations. This panel brings together leaders across publishing, platforms, and services to explore what’s working, what’s not, and where sustainable growth may come next. The discussion will cover key industry challenges, the gap between indies and AAA, evolving monetization models, and how companies are adapting to better support both players and developers.

Speakers:
Joost van Dreunen, CEO, ALDORA
Yuliya Arlova, Director, Business Development, Xsolla
Adam Boyes, Founder, Vivrato
Dominic Lobbia, VP Engineering, Zynga
Ron Scott, SVP Strategic Partnership, Xsolla
Moderated by Dean Takahashi, Editorial Director, GamesBeat

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GamesBeat Engage 2025 brought together top minds from across the gaming and tech industries for a day of deep conversations, meaningful connections, and forward-looking insights. This highlight reel captures the energy, ideas, and moments that made Engage a standout experience.

From exclusive interviews and expert panels to behind-the-scenes glimpses and powerful testimonials, see how Engage is helping shape the future of interactive entertainment.

🔹 Learn more at: http://www.gamesbeat.com/
🔹 Follow us on:
Twitter: @GamesBeat
LinkedIn: https://www.linkedin.com/company/gamesbeat/
YouTube: Subscribe for more industry content!

#GamesBeatEngage #GamingIndustry #GameDevelopment #TechInnovation #NetworkingInGames

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Step inside GamesBeat Summit 2025, where the brightest minds in gaming, tech, and AI came together to explore the future of interactive entertainment. This highlight reel captures key moments, thought-provoking insights, and behind-the-scenes energy from the industry's top innovators, executives, and creators.

From engaging keynote talks to powerful testimonials and networking moments, see what made this year’s summit one of the most impactful yet.

🔹 Learn more at: http://www.gamesbeat.com/
🔹 Follow us on:
Twitter: @GamesBeat
LinkedIn: https://www.linkedin.com/company/gamesbeat/
YouTube: Subscribe for more industry content!

#GamesBeatSummit #GamingIndustry #TechInnovation #GameDevelopment #AIinGames

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AP reporter Sarah Parvini sat down with Unity CEO Matt Bromberg—marking his first year in the role —for an exclusive fireside chat. Together, they explored what’s next for the gaming industry, from emerging monetization strategies and changing player behavior to the role of AI in game development and the expanding potential of XR. Bromberg also shared his insights into Unity’s strategic transformation and his vision for revitalizing gaming businesses by fostering innovation, sustainable growth, and a culture of execution.

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Is gaming on the brink of another golden age, or are we headed for a market correction? Industry veterans face off on the forces shaping gaming’s next chapter — consolidation, new platforms and shifting player habits.

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Are app stores fueling industry success by providing access and infrastructure, or are they stifling innovation with high fees and restrictive policies? The debate rages over who truly benefits in the evolving distribution landscape.

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Will AI revolutionize game development, unlocking creativity and efficiency, or will it dilute originality and threaten jobs? Industry leaders clash over AI’s true impact on the future of game creation.

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The gaming industry faces a turbulent landscape, from shifting player behaviors to evolving business models. Industry veterans unpack the latest trends, challenges, and opportunities shaping the future of games. How can developers and publishers thrive amid economic shifts, platform changes, and emerging technologies? Join this discussion for insights on where the industry is headed next.

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In the fast-changing world of mobile gaming, the biggest threat to developers isn’t just player churn or rising UA costs—it’s losing control of the player experience. When third-party platforms own the data, dictate engagement, and take a cut of the revenue, studios are left at a disadvantage. The real question is: how do game developers reclaim ownership of their audience and future-proof their business?


Join our expert panel as they dive into the evolving landscape of mobile gaming, the role of IP in direct-to-player strategies, and how developers can build stronger connections with their communities. From monetization shifts to first-party data strategies, our speakers will share insights on how studios can take back control and create sustainable, player-first experiences. Don’t miss this essential discussion on the future of mobile gaming and how studios can break free from platform dependency.

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