Facebook’s planned customer-data change called ‘land grab’ by publishers
But game publisher fears a power grab by the social network.
Uh oh: Mobile user acquisition fraud almost doubled in 2015
Last year about a third of mobile developers and publishers said they were cheated when acquiring new app users. This year, that number has jumped to almost two thirds.
Check out the Hearthstone TV ad that will air during NBA, NHL finals this week
Blizzard will try to get some new players into Hearthstone with its funny new ad.
It costs more than $3 to acquire a mobile user now, Fiksu finds
Mobile marketing is becoming even more expensive.
How to get, keep, engage, and monetize mobile users (webinar)
Mobile marketing automation gives you the tools and levers to immediately act on the data it's feeding you.
Toronto and Montreal: the VB Mobile Roadshow is coming
A few spots are still available. Now would be a really good time to grab one of them.
Tapstream unifies deep links and deferred deep links, connecting mobile web and mobile apps
Mobile user acquisition startup Tapstream has unified both deep links into existing apps on your phone or tablet and deferred deep links into a single solution,...
Mobile marketing: winning at ‘brandvertising’
Can traditional brand advertising work on mobile? The answer is a definitive yes.
The future of mobile game-player acquisition: Play before you download
While Supercell and Machine Zone paid a whopping $13.6 million collectively to advertise at this year's Superbowl, smaller- to medium-sized studios need new, achievable ways to acquire users.
Lowering the cost of paid installs: The essential connection between paid and organic campaigns (webinar)
News alert: paid install campaigns and organic installs are not separate and distinct. And if you’re treating them this way, you’re likely failing to maximize both.