user acquisition

Posted inin Business

Preload is the new/old mobile user acquisition? Candy Crush Saga getting preinstalled

Posted byby GamesBeat
June 26, 2014
2 min

King.com has partnered with AppAttach to get its games, including the superpopular and Candy Crush Saga, preinstalled on smartphones direct from the manufacturer. It’s...

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2 min

Posted inin Development

Study: 9K apps and 397M users show cost-per-install is the worst mobile user acquisition method

Posted byby GamesBeat
June 26, 2014
2 min

Thousand of developers are making millions of apps to reach billions of consumers. Unfortunately, that critical last step of mobile app development, user acquisition,...

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2 min

Posted inin Business

A great app or game is required, but not sufficient, for success in mobile marketing

Posted byby Dean Takahashi
December 6, 2013
5 min

Here's five important lessons on how to acquire users with effective mobile marketing.

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5 min

Playnomics

Posted inin Business

Playnomics’ newest marketing tool predicts the lifetime of new customers and players

Posted byby Mike Minotti
November 13, 2013
1 min

The Acquisition Value Predictor predicts the lifetime value of installs with over 75% accuracy.

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1 min

Posted inin Business

GamesBeat panel spotlight: How to monetize with alternatives to big spending on user acquisition

Posted byby Dean Takahashi
October 17, 2013
2 min

User acquisition costs are rising. What alternatives work for game companies?

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2 min

Posted inin Business

Localytics overhauls its web and mobile apps analytics platform (exclusive)

Posted byby Dean Takahashi
August 7, 2013
2 min

Localytics can provide its analytics services across 20,000 apps with 1 billion users.

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2 min

Posted inin Technology

User acquisition may not be sexy, but it’s critical in mobile games (part 2)

Posted byby Dean Takahashi
February 19, 2013
8 min

A panel of experts describes both paid and non-paid user acquisition tactics.

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8 min

Posted inin Technology

User acquisition may not be sexy, but it’s critical in mobile games (part 1)

Posted byby Dean Takahashi
February 18, 2013
13 min

A panel of experts describes both paid and non-paid user acquisition tactics.

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13 min

Posted inin Business

6waves unveils free WaveX platform so developers can exchange mobile game traffic

Posted byby Dean Takahashi
July 24, 2012
2 min

Developer 6waves unveils free WaveX platform so developers can exchange mobile game traffic

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2 min

Posted inin Development

Apsalar lets developers target (and retarget) audiences for mobile apps

Posted byby Dean Takahashi
July 18, 2012
2 min

Apsalar is introducing its "behavioral advertising solution," called ApEngage. It helps app makers target audiences and make money from them.

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2 min