The rising cost of acquiring mobile-app users is hitting devs like a hurricane
Costs to acquire new mobile-app users are going up once again.
Why Twitter launched Fabric, in 5 devastating charts
Yesterday Twitter unveiled Fabric, a semi-integrated suite of tools for mobile app developers. The company somewhat grandiosely refers to it as a “modular mobile...
How mobile developer Wooga creates massive hits from the misses
Jens Begemann of Wooga explains how his team kills projects to create hits.
Getting more users, monetizing your apps: Presenting the Los Angeles mobile developer roadshow
Join VentureBeat in Los Angeles for an invitation-only, half-day event where you can learn about mobile app monetization and user acquisition from some of the top experts in the field.
Mobile advertisers: CPI campaigns represent a tradeoff between risk and volume
Finding the most viable, cost-efficient way to acquire loyal users is the holy grail for mobile publishers and advertisers.
Tapstream: New SMS-based mobile user acquisition tool has 'order of magnitude' higher returns
Would you send a text to a friend about a hot new app you discovered? Tapstream says you just might, and that its brand-new...
Mobile marketers are turning to video ads to acquire new users (exclusive)
About 43 percent of respondents say they are most excited about using video ads in the future.
Israeli startup DAU-UP joins the race to help developers find mobile gamers (exclusive)
The company is single-mindedly focused on getting more players for games.
Voxel boosts mobile app install rates 50-200% by automating instant app-trial ads
Mobile app developers have yet another tool in their user acquisition arsenal today: Voxel has released a significant update to its existing “try before you buy”...
Preload is the new/old mobile user acquisition? Candy Crush Saga getting preinstalled
King.com has partnered with AppAttach to get its games, including the superpopular and Candy Crush Saga, preinstalled on smartphones direct from the manufacturer. It’s...