User acquisition is dead, creative is king
Presented by ConsumerAcquisition.com “Don’t like the weather? Don’t worry — it’ll change soon.” It’s an old joke about New England weather, but it sums...
Liftoff: Females are 79% more likely to make in-app purchases in mobile games
Females are 79 percent more likely to complete an in-app purchase after installing a mobile game, according to a report about mobile games by a mobile user...
Marketing-driven revenue from mobile apps has grown 80% since 2016
Marketing-driven revenue from mobile apps has grown 80 percent since 2016, according to a new report from mobile attribution and marketing analytics firm AppsFlyer...
WeQ brings data science to mobile marketing with $50 million war chest
WeQ is debuting today as a mobile marketing startup focused on user acquisition and engagement services on a global scale. The company has more...
5 ways mobile games can avoid a sophomore slump
It is hard enough for a game to become a hit in the App Store or Google Play these days; it’s harder still to...
Fiksu: iOS marketing costs fell 7% in May but Android rose 28%
iOS marketing costs fell 7 percent from the previous month in May, but May marketing costs rose 28 percent on Android as the platforms...
Acquired.io raises $2 million to ease user acquisition grunt work
Acquired.io has raised $2 million to make it easier for mobile advertisers to manage user acquisition campaigns across dozens of channels without a lot...
The future of mobile user acquisition and attribution
Adjust chief technology officer Paul Muller had a warning for attendees at our recent GamesBeat Summit 2017 event when it comes the future of user...
The end of mobile gaming as we know it
As they face market saturation and rising marketing costs, mobile gaming marketers are finding it increasingly difficult to report healthy return on investment (ROI)....
Tilting Point launches $12 million user-acquisition fund for mobile-game devs
Mobile-game publisher Tilting Point has launched Game Alliance, a $12 million user-acquisition (UA) fund for developers who want to stay independent. The fund came...