PvX taps more than $250M for user acquisition financing for games and apps | exclusive
PvX, a financial services platform, said it has surpassed $250 million in committed user acquisition (UA) financing facilities to 20 mobile gaming and consumer...
AWS, Zynga and Windwalk say AI-driven personalization is gaming’s next growth engine
In an increasingly difficult user acquisition landscape, gaming companies are looking to use artificial intelligence to onboard new users in 2026. On day two...
Sharp Alpha raises $150M in non-dilutive capital for user acquisition for sports, gaming and entertainment
Sharp Alpha has raised $150 million in non-dilutive capital to fund user acquisition for sports, gaming and entertainment companies. The Sharp Alpha UA fund...
Aonic acquires Prime Insights for $250M+ in deal for rewarded user acquisition for games
In a deal that will be big for user acquisition for games, Aonic, a global group of multiplatform tech and gaming companies, has completed...
AppOnBoard’s Quvy simulates audiences for user acquisition testing
AppOnBoard is unveiling Quvy, a tool that enables AI to test user acquisition schemes on simulated audiences to speed up a game’s audience growth....
Mistplay offers reward-based user acquisition on the iPhone
Mistplay has launched its reward-based user acquisition platform for mobile gamers on the iPhone in the U.S. Since its foundation in 2016, Montreal-based Mistplay...
Aethir drives stronger gaming user acquisition for SuperScale
In a partnership with SuperScale, Aethir argued that it drives stronger user acquisition for game companies. Aethir’s decentralized cloud gaming infrastructure empowers gaming studios...
Players tend to like games that give them rewards, Almedia study shows
Players who receive rewards for playing or downloading a game tend to feel more positively towards the game and are more likely to recommend...
Tilting Point launches $150M user acquisition fund to boost mobile games
Tilting Point has launched a new $150 million user acquisition (UA) fund to help developers scale their games and apps. This marks the publisher’s third time deploying...
Segwise launches Creative Analytics AI Agent on its user acquisition platform
Segwise today announced that it’s launching a new feature for its AI-based user acquisition platform: New creative analytics and insights features, specifically the Creative...