Toronto and Montreal: the VB Mobile Roadshow is coming
A few spots are still available. Now would be a really good time to grab one of them.
Tapstream unifies deep links and deferred deep links, connecting mobile web and mobile apps
Mobile user acquisition startup Tapstream has unified both deep links into existing apps on your phone or tablet and deferred deep links into a single solution,...
Mobile marketing: winning at ‘brandvertising’
Can traditional brand advertising work on mobile? The answer is a definitive yes.
The future of mobile game-player acquisition: Play before you download
While Supercell and Machine Zone paid a whopping $13.6 million collectively to advertise at this year's Superbowl, smaller- to medium-sized studios need new, achievable ways to acquire users.
Lowering the cost of paid installs: The essential connection between paid and organic campaigns (webinar)
News alert: paid install campaigns and organic installs are not separate and distinct. And if you’re treating them this way, you’re likely failing to maximize both.
Fiksu: Volume of app downloads skyrocketed in November
The mobile market is continuing to grow, according to Fiksu
Pushing for holiday downloads? How to win the mobile user acquisition battle
Preparing your campaigns in advance, establishing good relationships with ad networks and setting up marketing initiatives correctly will help you more through this holiday season with less stress and more strong wins.
Apsalar pulls free mobile attribution analytics, shifts to all-paid model
In the mostly free mobile analytics market, niche contender Apsalar is pulling its free mobile attribution product and shifting to an all-paid model. “Effective...
New App Annie product offers detailed demographics of over a billion app users
For the first time, mobile publishers can quickly assess the demographic profile of their users, compare it to those of their competitors’ apps, and easily make accurate...
Mobile app developers: Here's an API for user acquisition
CEO David Dundas calls it the “Stripe for mobile advertising.” That might be a little over the top, but the point is made: Decisive is...