Tilting Point launches $12 million user-acquisition fund for mobile-game devs
Mobile-game publisher Tilting Point has launched Game Alliance, a $12 million user-acquisition (UA) fund for developers who want to stay independent. The fund came...
Why game developers should embrace player churn
And so it’s also normal when developers are inclined to squeeze the absolute maximum revenue out of people before they’re gone forever. However, trying desperately to monetize your players only increases churn, aggravating the problem.
Fraud is mobile gaming’s $6.3B problem — and publishers need to solve it
A gaming studio can easily pay 10 times its development budget on acquiring players, and the frightening truth is that companies are flushing a...
User acquisition costs up 26% in February after January’s drop, Fiksu finds
Getting those people to download your app doesn’t come cheaply. The cost to secure a loyal user for a mobile app was $3.50 in...
Pollen VC launches user acquisition service for mobile game and app makers
Pollen VC said today it is launching a new user acquisition advisory service called Pollen360, which will complement the company’s existing service of providing...
Thanks, Google: Mobile user acquisition just got a lot more interesting
Mobile marketers and publishers might have a lot of reasons to thank Google in the coming months. Millions of them, in fact, and possibly...
User engagement is the new user acquisition
SAN FRANCISCO — John Koetsier, vice president of research at VentureBeat, took the stage at GamesBeat 2015 to talk about the changing world of...
Localytics introduces ‘Predictions’ to counter the biggest problem for mobile publishers today: Churn
If you’re an app developer, it’s very likely your users can substitute your app with one from a competitor that essentially provides the same value...
Mobile user acquisition: Ad networks teaming up in ‘Collective’ to share data on mobile gamers
Mobile ad attribution company Kochava is teaming up with agencies, networks, and advertisers to pool data on mobile gamers, share ways to target them, and...
Mobilepocalypse: Why mobile-user acquisition costs could double in the next 12 months
Worlds are colliding. On the one side, mobile-first publishers in the casual games, social, and entertainment spaces continue to compete for engaged, profitable users....