The DeanBeat: How the ad ecosystem will cope with Apple’s IDFA changes
Game companies, app developers, and mobile marketers are resigned to losing the Identifier for Advertisers (also known as IDFA), which has enabled advertisers to...
Tilting Point acquires TerraGenesis, a sim game from Edgeworks Entertainment
Tilting Point has acquired the popular terraforming simulator TerraGenesis from Edgeworks Entertainment, continuing a strategy of acquiring popular games and making them even bigger...
iOS 14: What developers need to know
The only constant in the game industry is change. And as changes go, the upcoming updates planned for the UA and advertising ecosystem in...
Creative is king: UA advertising creative trends in 2020
Presented by Consumer Acquisition We’ve all seen big changes in user acquisition (UA) advertising in the last few years. Artificial intelligence (AI) is automating...
IronSource adds creative insights to its user acquisition platform
User acquisition for mobile apps and games is an increasingly automated process, and so mobile marketing companies like IronSource are trying harder to make...
Tilting Point launches SpongeBob: Krusty Cook-Off and rebrands itself as a mobile publisher
Tilting Point is launching one of its biggest mobile games to date: SpongeBob: Krusty Cook-Off. And it is using the occasion to rebrand the...
Adjust CTO Paul Müller: Hypercasuals have permanently changed the app marketing playbook
Presented by Adjust The rise of hypercasuals in the gaming app space is dramatically transforming the industry and how automation is being used, says...
N3twork announces $50 million fund to grow mobile games
N3twork, the maker of the popular Legendary: Game of Heroes on mobile, has launched a $50 million fund to help third-party games grow their...
Going global: What international expansion means for mobile gaming’s top publishers
Presented by Facebook Gaming We spoke with mobile gaming leaders from Activision, Wildlife Studios and Lion Studios to learn more about their global user...
Adjust panel: The state of user acquisition for mobile games
Acquiring users for mobile games isn’t the sexiest part of the game industry. But it’s a critical one. And so I was happy to...