user acquisition Archives

TerraGenesis is a game about terraforming planets.

Posted inin Business

Tilting Point acquires TerraGenesis, a sim game from Edgeworks Entertainment

Posted byby Dean Takahashi
October 6, 2020
3 min

Tilting Point has acquired the popular terraforming simulator TerraGenesis from Edgeworks Entertainment, continuing a strategy of acquiring popular games and making them even bigger...

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3 min

Posted inin Business

iOS 14: What developers need to know

Posted byby Jason Wilson
September 13, 2020
3 min

The only constant in the game industry is change. And as changes go, the upcoming updates planned for the UA and advertising ecosystem in...

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3 min

Posted inin Technology

Creative is king: UA advertising creative trends in 2020

Posted byby GamesBeat
June 23, 2020
10 min

Presented by Consumer Acquisition We’ve all seen big changes in user acquisition (UA) advertising in the last few years. Artificial intelligence (AI) is automating...

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10 min

Posted inin Business

IronSource adds creative insights to its user acquisition platform

Posted byby Dean Takahashi
May 18, 2020
3 min

User acquisition for mobile apps and games is an increasingly automated process, and so mobile marketing companies like IronSource are trying harder to make...

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3 min

Posted inin Business

Tilting Point launches SpongeBob: Krusty Cook-Off and rebrands itself as a mobile publisher

Posted byby Dean Takahashi
May 12, 2020
5 min

Tilting Point is launching one of its biggest mobile games to date: SpongeBob: Krusty Cook-Off. And it is using the occasion to rebrand the...

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5 min

Posted inin Development

Adjust CTO Paul Müller: Hypercasuals have permanently changed the app marketing playbook

Posted byby GamesBeat
April 30, 2020
4 min

Presented by Adjust The rise of hypercasuals in the gaming app space is dramatically transforming the industry and how automation is being used, says...

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4 min

N3twork Scale Platform is designed to help other game developers get their games to take off.

Posted inin Business

N3twork announces $50 million fund to grow mobile games

Posted byby Dean Takahashi
April 8, 2020
3 min

N3twork, the maker of the popular Legendary: Game of Heroes on mobile, has launched a $50 million fund to help third-party games grow their...

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3 min

Culturalize is the new localize: think beyond translation to connect with global gamers

Posted inin Technology

Going global: What international expansion means for mobile gaming’s top publishers

Posted byby GamesBeat Studio
April 2, 2020
7 min

Presented by Facebook Gaming We spoke with mobile gaming leaders from Activision, Wildlife Studios and Lion Studios to learn more about their global user...