Adjust: Mobile gaming accounts for 50% of user acquisition spending
Gaming remains the largest category for user acquisition on mobile devices — accounting for 50% of all user-acquisition ad spending — according to mobile...
How playable ads can help acquire users
Playable ads have exploded in popularity over the past few years as a powerful format for game developers to attract and acquire new users....
Influence Mobile acquires Blind Ferret to slide into game marketing
Rewarded engagement firm Influence Mobile has acquired Blind Ferret, an ad agency that works with mobile app and game developers. The amount of the...
The democratization of esports: How any size developer can reap the benefits (VB Live)
Presented by Xsolla Right now, esports has a 495 million-strong global audience. In this VB Live event, you’ll learn how to leverage the opportunity...
Tilting Point will invest up to $60 million in user acquisition for Loop Games’ Match 3D game
Tilting Point will spend as much as $60 million on user acquisition for Match 3D, a promising puzzle game from Turkish developer Loop Games....
Liftoff: Android may gain in ads as IDFA changes hurt iOS games and apps
In 2021, Android could enjoy a strong surge thanks to Apple’s decision to focus on user privacy over targeted advertising for mobile games and...
How top game developers diversify their marketing strategy in a competitive landscape
This article is part of a Gaming Insights series paid for by Facebook. We spoke with executives from mobile game developers Kabam, Wildlife Studios,...
How data is making game creative perform more powerfully than ever (VB Live)
Presented by yellowHEAD With data, you can optimize game creative in more ways than ever before. In this VB Live event, GamesBeat, yellowHEAD, Zynga,...
New data analysis tools are amping up game UA creative testing (VB Live)
Presented by yellowHEAD Creative is the key to user acquisition for game developers, and data is the key to optimizing for your target audience,...
The DeanBeat: How the ad ecosystem will cope with Apple’s IDFA changes
Game companies, app developers, and mobile marketers are resigned to losing the Identifier for Advertisers (also known as IDFA), which has enabled advertisers to...