32% of mobile gamers plan to spend less on in-app purchases in 2024 | Mistplay
Mistplay has delved into gamer spending with a report that unlocks data on why mobile gamers spend money on in-app purchases (IAP) in games....
Boost mobile game monetization and player engagement with web shops
Presented by Xsolla Web shops are crucial for mobile game monetization, as well as player retention, retargeting and re-engagement, without third-party platform costs. In...
Exclusive: TikTok is turning into gaming’s discovery engine
TikTok is one of the world’s most influential social platforms, but the gaming industry is only beginning to grapple with its influence. As Harish...
Swaarm launches advanced privacy suite for user acquisition
If you’ve watched mobile gaming in the past couple of years, you’ll have noticed that privacy and targeted advertising don’t go well together. But...
Web3 games: The unique challenges and secrets of user acquisition explained
Presented by AppsFlyer Web3 games offer new opportunities for developers — but also new challenges. Start out on the right foot with this VB...
Web3 games: Leveraging the opportunities and overcoming the challenges
Presented by AppsFlyer Web3 games offer brand new opportunities for developers, and unique challenges. In this VB On-Demand event, get an insider look at...
Why success in a crowded game market relies on building community (VB Live)
Presented by Xsolla The biggest challenge for a smaller game studio is consistently standing out from the crowd. Join GamesBeat’s Dean Takahashi and other...
The app marketing strategies that drive revenue and retention
Presented by Adikteev Retargeting is a critical component of any mobile marketing strategy in 2022, especially in an extremely crowded marketplace where everyone is...
GamesBeat Summit: Why “gametainment” and brand is the future of game marketing
What do ice cream and games have in common? Not enough. In the consumer packaged goods world, brand is life. But in the game...
How cross-play gaming on Facebook is increasing retention, engagement, and more
Lotum has been building native mobile games on Facebook Gaming platforms since 2012, including its launch of 4 Pics 1 Word. Later on, they...