Tilting Point launches SpongeBob: Krusty Cook-Off and rebrands itself as a mobile publisher
Tilting Point is launching one of its biggest mobile games to date: SpongeBob: Krusty Cook-Off. And it is using the occasion to rebrand the...
Adjust CTO Paul Müller: Hypercasuals have permanently changed the app marketing playbook
Presented by Adjust The rise of hypercasuals in the gaming app space is dramatically transforming the industry and how automation is being used, says...
N3twork announces $50 million fund to grow mobile games
N3twork, the maker of the popular Legendary: Game of Heroes on mobile, has launched a $50 million fund to help third-party games grow their...
Going global: What international expansion means for mobile gaming’s top publishers
Presented by Facebook Gaming We spoke with mobile gaming leaders from Activision, Wildlife Studios and Lion Studios to learn more about their global user...
Adjust panel: The state of user acquisition for mobile games
Acquiring users for mobile games isn’t the sexiest part of the game industry. But it’s a critical one. And so I was happy to...
Brian Bowman — Why user acquisition is dead and what’s coming next
Brian Bowman, the CEO of Consumer Acquisition, believes that user acquisition as we know it is dead. To be more exact, he believes Facebook and...
User acquisition is dead, creative is king
Presented by ConsumerAcquisition.com “Don’t like the weather? Don’t worry — it’ll change soon.” It’s an old joke about New England weather, but it sums...
Liftoff: Females are 79% more likely to make in-app purchases in mobile games
Females are 79 percent more likely to complete an in-app purchase after installing a mobile game, according to a report about mobile games by a mobile user...
Marketing-driven revenue from mobile apps has grown 80% since 2016
Marketing-driven revenue from mobile apps has grown 80 percent since 2016, according to a new report from mobile attribution and marketing analytics firm AppsFlyer...
WeQ brings data science to mobile marketing with $50 million war chest
WeQ is debuting today as a mobile marketing startup focused on user acquisition and engagement services on a global scale. The company has more...