Unity and Epic Games strike major partnership to bring Unity titles into Fortnite
Unity is entering the Epic Games universe. Earlier today at Unity’s Unite 2025 conference in Barcelona, Epic Games CEO Tim Sweeney joined Unity CEO...
How mobile gaming audio ads resulted in a 15-percent incremental order increase for McDonald’s
Audio ads in mobile games are measurably increasing advertisers’ business, according to a new case study published by the audio advertising company Odeeo. The...
From crossword to community: Inside NYT Games’ two-year transformation
Get used to seeing the New York Times at gaming industry conferences. Jonathan Knight’s fireside chat at GamesBeat Next 2025 was one of the...
AWS, Zynga and Windwalk say AI-driven personalization is gaming’s next growth engine
In an increasingly difficult user acquisition landscape, gaming companies are looking to use artificial intelligence to onboard new users in 2026. On day two...
Bringing gaming into the mainstream: How the Global Gaming League is taking cues from music and pop culture
The gaming industry has a messaging problem, and the Global Gaming League is out to fix it. During a session at GamesBeat Next 2025...
Building worlds that last: How John Hight is streamlining Wizards of the Coast’s franchise strategy
One year after stepping in as president of Wizards of the Coast, John Hight is celebrating his wins — and looking toward the future. It’s...
Netflix Games’ TV experience moves from beta to full release
As of today, November 13, Netflix Games is officially available to smart TV users. Netflix has allowed select users to play games using connected...
From the NFL to Live Nation: How Livewire is bringing together gaming and the wider culture
With video game players increasingly avoiding the “gamer” label, Livewire’s Indy Khabra sees the shift as an opportunity to build bridges between gaming and...
After Epic v. Apple, publishers lean into ‘in-game steering’ for monetization
Epic Games’ recent challenges against Big Tech have created new opportunities for publishers to monetize their games — particularly by steering them into external web...
A pivot or a pullback? Inside the layoffs that hollowed out Amazon Game Studios
After getting decimated during last week’s companywide layoff, former employees of Amazon Game Studios believe the company’s recent cuts mark the beginning of the...