Why digital gaming is a ‘big focus’ for Spin Master going into 2026
As Spin Master’s gaming revenue rises, the company is leaning into the sector going into 2026. During Spin Master’s Q3 2025 earnings call today,...
Why NexTide Media is bringing real-time brand safety monitoring to livestreaming
As livestreamers take over the creator economy, NexTide Media is looking to build advertisers’ confidence in the format with a new brand safety tool. ...
Why Riyadh Season is giving away millions of Robux to promote its Roblox experience
To promote its Roblox experience, the Saudi Arabian cultural festival Riyadh Season has announced one of the platform’s largest-ever giveaways. It’s Saudi Arabia’s latest...
Exploring the gamer–player divide with Livewire and Publicis Media’s Power in Play report
Video games are taking over the world — but the majority of players don’t identify as gamers. Today, October 27, Publicis Media and the gaming...
How “Backyard Sports” re-conquered the gaming world one year into its relaunch
Almost three decades after its initial release — and one year into its latest relaunch — ”Backyard Sports” is back on top of the gaming world. ...
AdInMo’s software-as-a-service shift signals the rise of AI in mobile development
AdInMo is looking to evolve from an in-game advertising company into a full-service mobile game monetization platform — and leaning into agentic AI to accomplish...
Why The Gang is using venture funding to spin off an independent game studio
Leading Roblox developer The Gang has set its sights on the wider world of gaming. As of today, October 22, The Gang has split...
Lionsgate promos The Strangers: Chapter 2 horror film on Roblox
When it comes to in-game ads, gamers are hungry for rewards — and Lionsgate is taking note to promote The Strangers: Chapter 2 on Roblox. ...
At Advertising Week 2025, gaming is going big — with some growing pains
At Advertising Week 2025, gaming had its largest presence ever — if you knew where to look. Today, October 9, marks the final day of...