Alexander Lee, Author at GamesBeat

Posted inin Development
Gameplay

Why Playground Productions is planning a live service approach for its new Backyard Baseball game

Posted byby Alexander Lee
March 4, 2026
2 min

Playground Productions wants its upcoming “Backyard Baseball” title to stick around for a while. Announced last week, “Backyard Baseball” marks the first new “Backyard...

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2 min

Posted inin Development
Entertainment

Inside Sam Goldwater and Harmony Korine’s official “Marathon” short film

Posted byby Alexander Lee
March 4, 2026
2 min

“Marathon” comes out tomorrow, but the game’s story is already underway thanks to an official short film. Published by “Marathon” developer Bungie yesterday, March 3,...

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2 min

Posted inin Business
Development

Open World acquires Drope.me to scale up creator marketing for game makers | exclusive

Posted byby Alexander Lee
March 4, 2026
2 min

Open World wants game developers of all sizes to see creators as a marketing opportunity. Today, March 4, the gaming marketing agency and consultancy...

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2 min

Posted inin Business
Development

93 percent of larger game studios can’t reliably predict a game’s success | exclusive

Posted byby Alexander Lee
March 4, 2026
2 min

Despite a wealth of metrics and predictive data, an overwhelming majority of game makers believe it is nearly impossible to predict whether or not...

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2 min

Posted inin Business
Entertainment

The B2B creator marketing ecosystem is turning against engagement pods

Posted byby Alexander Lee
March 3, 2026
3 min

As B2B creator marketing rises, engagement pods are on their way out. Over the past year, brands have cranked up their influencer marketing spend...

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3 min

Posted inin Business
GamesBeat Event Coverage

Discussing the good, bad and ugly sides of the gaming industry | BIG Show round-up

Posted byby Alexander Lee
March 2, 2026
3 min

Ten episodes in, the BIG Show is heating up. GamesBeat’s new podcast launched in December. Since then, the BIG Show has featured 10 guests...

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3 min

Posted inin Business
Development

Krafton is not planning to restructure its workforce, despite new corporate vision

Posted byby Alexander Lee
March 2, 2026
2 min

Krafton’s bold new vision for the future does not include any layoffs or new hires, according to a company spokesperson. On Thursday, February 26,...

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2 min

Posted inin Business
Gaming Culture

GRID Esports and Smilegate want to use data to make esports more attractive to commercial partners

Posted byby Alexander Lee
February 27, 2026
2 min

Smilegate is looking to grow “Crossfire” esports — and the Korean game developer is leaning on in-game data to make the vision a reality. Yesterday,...

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2 min

Posted inin Business
Development

Minecraft creators want to do more brand integrations in 2026

Posted byby Alexander Lee
February 26, 2026
3 min

As brands and advertisers warm up to virtual worlds, Minecraft creators are feeling left out. In recent years, brands have become an increasingly integral...

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3 min

Posted inin Business
Gaming Culture

How stepping away from esports helped SoaR Gaming outlast the competition

Posted byby Alexander Lee
February 25, 2026
2 min

SoaR Gaming is one of the few companies left standing from the initial wave of esports hype in the early 2010s. The secret to...

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2 min

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