Vertiqal Studios is staffing up in a bid to bring more brands into the gaming ecosystem
With brands eager to reach gaming audiences, Vertiqal Studios is growing its workforce — and its ambitions — in 2026. Founded as Wondr Gaming in 2019,...
Courtyard launches Zodiac-themed Pokémon card pack for Lunar New Year | exclusive
The world’s largest procurer of Pokémon cards is celebrating the game’s 30th anniversary with a Zodiac-themed release. Today, February 17, the collectibles trading platform...
Gaming’s identity crisis: Matthew Ball highlights industry fragmentation in new presentation
A new report from gaming industry observer and analyst Matthew Ball highlights how the industry has splintered over the past year. Ball, the CEO...
Why the gaming industry is insulated from a potential AI crash
Gaming has embraced AI over the past year — but if the much-anticipated AI bubble were to pop tomorrow, the gaming industry would largely be...
Mattel acquires full ownership of Mattel163 from NetEase
Mattel is bringing one of its primary game development arms in-house. Mattel formed the mobile game studio Mattel163 as a joint venture with NetEase...
Inside the esports-driven strategy behind Logitech G’s Superstrike mouse
To develop and market its new mouse line, Logitech G leveraged a secret weapon: pro gamers. Logitech G describes its new Pro X2 Superstrike...
Action adventure and FPS games rank among top sponsor-friendly genres, according to REVXP study | exclusive
Action and shooter games are a good fit for brand integrations, according to a recent study by the global sports marketing agency rEvolution. Between...
‘Knowing how to handle community and fandom is going to become the core’: The BIG Show with Helene Juguet
Helene Juguet has had a front-row seat to the growing convergence of Hollywood and gaming. During her over 27 years at Ubisoft, Juguet has...
Twitch targets the wider creator economy with new Business Manager role
With its new Business Manager role launched last week, Twitch is signaling that it is a platform for all creators — not just dedicated livestreamers. ...
Creators and developer studios are approaching the business of UGC in very different ways
As brands flow into user-generated content platforms like Fortnite and Roblox, the creators and developer studios competing for advertising dollars are using increasingly divergent...