How smaller and indie game makers are preparing for the impact of Grand Theft Auto 6
The November release of Grand Theft Auto 6 is already creating ripple effects far beyond the triple-A side of the gaming industry. The release...
10 years in gaming: Sportfive shares lessons from its first decade in interactive media
As brands and marketers flowed into gaming over the past decade, Sportfive experienced the rise in advertising activity firsthand. Based in Hamburg, Germany, the...
How Tencent is using AI to make fighting games more fluid | GDC interview
Tencent is leveraging AI tools to enhance the realism of its fighting games. Tencent Games studio MoreFun studios is using generative AI to fine-tune...
DressX and Amazon announce virtual fashion partnership | exclusive
Virtual fashion is coming to the Amazon marketplace. Today, April 16, avatar fashion company DressX announced a partnership with Amazon intended to bridge the...
Who owns brainrot? Fortnite skin launch renews creator community debate over AI-generated IP
Fortnite’s officially licensed Italian brainrot skin launch has sparked pushback from creators concerned over IP ownership on the platform. On April 1, Fortnite released...
How Zenni Optical leveraged mobile gaming to achieve 30-percent sales growth in February | exclusive
Zenni Optical is leaning into AI and mobile inventory to transform in-game advertising from a brand lift play into a precision growth channel. Zenni...
Roblox launches natively on PlayStation 5
The biggest game is now natively available on the biggest console. Today, April 14, Roblox announced that will soon be available natively on the...
Roblox is turning its product roadmap into advertising inventory
Roblox is leveraging new feature rollouts as a way to sell ads and sponsorships. On March 31, Roblox launched its new Makeup feature, allowing...
Walmart marks first triple-A game integration with EA Sports FC 26 campaign | exclusive
Walmart and EA Sports FC are teaming up to launch the retailer’s first-ever brand integration inside a triple-A game. This Thursday, April 16, Walmart...
Why Qualcomm is leveraging hackathons as a marketing channel
Qualcomm is tapping into hackathons to reach developers in their natural habitats — and hackers are responding with enthusiasm. To get the word out about...