Why King is leaning into qualitative data to inform Candy Crush’s live service evolution
King doesn’t just want players to keep coming back to Candy Crush — it wants to know why they keep coming back. Candy Crush has...
Alexander Lee is GamesBeat's lead news writer. Before joining GamesBeat, he spent four years as a senior reporter at Digiday, where his coverage of gaming, esports and the world of content creators resulted in a nomination for Journalist of the Year at the 2023 Esports Awards. In addition to speaking frequently at gaming and advertising industry events, Alexander is an adjunct instructor at New York University, where he teaches the business of gaming and esports.