Mattel acquires full ownership of Mattel163 from NetEase
Mattel is bringing one of its primary game development arms in-house. Mattel formed the mobile game studio Mattel163 as a joint venture with NetEase...
Inside the esports-driven strategy behind Logitech G’s Superstrike mouse
To develop and market its new mouse line, Logitech G leveraged a secret weapon: pro gamers. Logitech G describes its new Pro X2 Superstrike...
Action adventure and FPS games rank among top sponsor-friendly genres, according to REVXP study | exclusive
Action and shooter games are a good fit for brand integrations, according to a recent study by the global sports marketing agency rEvolution. Between...
‘Knowing how to handle community and fandom is going to become the core’: The BIG Show with Helene Juguet
Helene Juguet has had a front-row seat to the growing convergence of Hollywood and gaming. During her over 27 years at Ubisoft, Juguet has...
Twitch targets the wider creator economy with new Business Manager role
With its new Business Manager role launched last week, Twitch is signaling that it is a platform for all creators — not just dedicated livestreamers. ...
Creators and developer studios are approaching the business of UGC in very different ways
As brands flow into user-generated content platforms like Fortnite and Roblox, the creators and developer studios competing for advertising dollars are using increasingly divergent...
Riot Games reveals Riftbound competitive circuit and new set details in its first State of the Game update | exclusive
As “Riftbound” takes off, Riot Games is looking to take advantage with new set releases and an expanded competitive circuit. Since “Riftbound’s” English-language launch...
How Scopely’s seasonal model boosted Monopoly Go! playtime by 7 percent
After pivoting to a seasonal release model last year, “Monopoly Go!” is reaping the rewards in 2026. Today, February 4, marks the launch of...
Nintendo’s Virtual Boy Classics will be playable on Labo VR headsets
Editor’s note: After the publication of this article, a Nintendo representative reached out to GamesBeat with the following clarification: “Recently, we incorrectly stated that...
Brand integrations have surpassed owned worlds on Roblox and Fortnite | exclusive
For advertisers on Roblox and Fortnite, brand integrations are in — and owned and operated worlds are out. For the first time ever, the total...