Why Qualcomm is leveraging hackathons as a marketing channel
Qualcomm is tapping into hackathons to reach developers in their natural habitats — and hackers are responding with enthusiasm. To get the word out about...
Alexander Lee is GamesBeat's lead news writer. Before joining GamesBeat, he spent four years as a senior reporter at Digiday, where his coverage of gaming, esports and the world of content creators resulted in a nomination for Journalist of the Year at the 2023 Esports Awards. In addition to speaking frequently at gaming and advertising industry events, Alexander is an adjunct instructor at New York University, where he teaches the business of gaming and esports.