How stepping away from esports helped SoaR Gaming outlast the competition
SoaR Gaming is one of the few companies left standing from the initial wave of esports hype in the early 2010s. The secret to...
Alexander Lee is GamesBeat's lead news writer. Before joining GamesBeat, he spent four years as a senior reporter at Digiday, where his coverage of gaming, esports and the world of content creators resulted in a nomination for Journalist of the Year at the 2023 Esports Awards. In addition to speaking frequently at gaming and advertising industry events, Alexander is an adjunct instructor at New York University, where he teaches the business of gaming and esports.