Thanks, Google: Mobile user acquisition just got a lot more interesting
Mobile marketers and publishers might have a lot of reasons to thank Google in the coming months. Millions of them, in fact, and possibly...
User engagement is the new user acquisition
SAN FRANCISCO — John Koetsier, vice president of research at VentureBeat, took the stage at GamesBeat 2015 to talk about the changing world of...
Localytics introduces ‘Predictions’ to counter the biggest problem for mobile publishers today: Churn
If you’re an app developer, it’s very likely your users can substitute your app with one from a competitor that essentially provides the same value...
Mobile user acquisition: Ad networks teaming up in ‘Collective’ to share data on mobile gamers
Mobile ad attribution company Kochava is teaming up with agencies, networks, and advertisers to pool data on mobile gamers, share ways to target them, and...
Mobilepocalypse: Why mobile-user acquisition costs could double in the next 12 months
Worlds are colliding. On the one side, mobile-first publishers in the casual games, social, and entertainment spaces continue to compete for engaged, profitable users....
$1B in ad spend and 2.1B installs: How Singular helps Supercell, Kabam, Twitter
Localytics does analytics, sure, but also mobile marketing automation. Tune is known for attribution and mobile marketing measurement, but just added marketing automation as well. Tapjoy is an ad network, a mobile user acquisition specialist, does app marketing automation, and more.
Clash of Clans vs. Game of Thrones: Ascent — Two ways app publishers use celebrity brands to drive user acquisition
The point of using celebrity brands to reach mobile app users is straightforward: Your app needs a large, engaged audience to succeed, and celebrity...
The DeanBeat: Casual Connect shows that the game business is a daily Darwinian struggle
The Casual Connect game conference was a big affair this week in San Francisco, and it was a bellwether for the health of the...
This service tells you what Supercell, Machine Zone, and other big publishers spend on user acquisition
Mobile user acquisition costs are soaring. But how much is your competition spending? According to our recent research, most mobile-first companies are trying to...
Mobile Success Landscape: 250 companies, $25B investment, and 15 billion-dollar startups
250 companies with $25 billion in investment and 55,000 employees are helping mobile developers and publishers build the right apps with the right engagement...