5 ways mobile games can avoid a sophomore slump
It is hard enough for a game to become a hit in the App Store or Google Play these days; it’s harder still to...
Fiksu: iOS marketing costs fell 7% in May but Android rose 28%
iOS marketing costs fell 7 percent from the previous month in May, but May marketing costs rose 28 percent on Android as the platforms...
Acquired.io raises $2 million to ease user acquisition grunt work
Acquired.io has raised $2 million to make it easier for mobile advertisers to manage user acquisition campaigns across dozens of channels without a lot...
The future of mobile user acquisition and attribution
Adjust chief technology officer Paul Muller had a warning for attendees at our recent GamesBeat Summit 2017 event when it comes the future of user...
The end of mobile gaming as we know it
As they face market saturation and rising marketing costs, mobile gaming marketers are finding it increasingly difficult to report healthy return on investment (ROI)....
Tilting Point launches $12 million user-acquisition fund for mobile-game devs
Mobile-game publisher Tilting Point has launched Game Alliance, a $12 million user-acquisition (UA) fund for developers who want to stay independent. The fund came...
Why game developers should embrace player churn
And so it’s also normal when developers are inclined to squeeze the absolute maximum revenue out of people before they’re gone forever. However, trying desperately to monetize your players only increases churn, aggravating the problem.
Fraud is mobile gaming’s $6.3B problem — and publishers need to solve it
A gaming studio can easily pay 10 times its development budget on acquiring players, and the frightening truth is that companies are flushing a...
User acquisition costs up 26% in February after January’s drop, Fiksu finds
Getting those people to download your app doesn’t come cheaply. The cost to secure a loyal user for a mobile app was $3.50 in...
Pollen VC launches user acquisition service for mobile game and app makers
Pollen VC said today it is launching a new user acquisition advisory service called Pollen360, which will complement the company’s existing service of providing...