Tilting Point will invest up to $60 million in user acquisition for Loop Games’ Match 3D game
Tilting Point will spend as much as $60 million on user acquisition for Match 3D, a promising puzzle game from Turkish developer Loop Games....
Liftoff: Android may gain in ads as IDFA changes hurt iOS games and apps
In 2021, Android could enjoy a strong surge thanks to Apple’s decision to focus on user privacy over targeted advertising for mobile games and...
How top game developers diversify their marketing strategy in a competitive landscape
This article is part of a Gaming Insights series paid for by Facebook. We spoke with executives from mobile game developers Kabam, Wildlife Studios,...
How data is making game creative perform more powerfully than ever (VB Live)
Presented by yellowHEAD With data, you can optimize game creative in more ways than ever before. In this VB Live event, GamesBeat, yellowHEAD, Zynga,...
New data analysis tools are amping up game UA creative testing (VB Live)
Presented by yellowHEAD Creative is the key to user acquisition for game developers, and data is the key to optimizing for your target audience,...
The DeanBeat: How the ad ecosystem will cope with Apple’s IDFA changes
Game companies, app developers, and mobile marketers are resigned to losing the Identifier for Advertisers (also known as IDFA), which has enabled advertisers to...
Tilting Point acquires TerraGenesis, a sim game from Edgeworks Entertainment
Tilting Point has acquired the popular terraforming simulator TerraGenesis from Edgeworks Entertainment, continuing a strategy of acquiring popular games and making them even bigger...
iOS 14: What developers need to know
The only constant in the game industry is change. And as changes go, the upcoming updates planned for the UA and advertising ecosystem in...
Creative is king: UA advertising creative trends in 2020
Presented by Consumer Acquisition We’ve all seen big changes in user acquisition (UA) advertising in the last few years. Artificial intelligence (AI) is automating...
IronSource adds creative insights to its user acquisition platform
User acquisition for mobile apps and games is an increasingly automated process, and so mobile marketing companies like IronSource are trying harder to make...