Electronic Arts sold for $55B as Saudi-led coalition completes deal
Ending a long era for gaming, Electronic Arts announced today it was acquired for $55 billion by a Saudi-led consortium. Saudi Arabia’s Public Investment...
EA is poised to close $55B sale to Saudi-led group
Electronic Arts said it is poised to close its deal to be purchased for $55 billion by a group led by Saudi Arabia’s Public...
Why CEOs shouldn’t be afraid to make big bets on fun | The BIG Show with Owen Mahoney
Owen Mahoney has been in the game industry for more than 25 years. He started his career in Japan working for Electronic Arts, and...
Why LGBTQ+ players worry about EA’s $55B acquisition by Saudi-led buyers | Chris Nunn interview
LGBTQ+ people have been a part of The Sims community over time, and as a Saudi-led group nears the $55 billion acquisition of Electronic...
Electronic Arts introduces EA Advertising, launching brands directly into gameplay and live experiences
Electronic Arts Inc. launches EA Advertising, designed to transform how brands connect with audiences across its global portfolio of games.
Star Wars Zero Company launches on August 27
Electronic Arts revealed a release date for Star Wars Zero Company, its upcoming turn-based tactics game set in the Star Wars universe. The game...
EA teams up with Visa on multi-year EA Sports partnership
Electronic Arts and Visa announced a new global, multi-year partnership spanning EA Sports FC and College Football. At a high level, the deal reflects...
10 years in gaming: Sportfive shares lessons from its first decade in interactive media
As brands and marketers flowed into gaming over the past decade, Sportfive experienced the rise in advertising activity firsthand. Based in Hamburg, Germany, the...
Walmart marks first triple-A game integration with EA Sports FC 26 campaign | exclusive
Walmart and EA Sports FC are teaming up to launch the retailer’s first-ever brand integration inside a triple-A game. This Thursday, April 16, Walmart...
Apex Legends joins lineup for Esports Nations Cup 2026
The Esports World Cup Foundation (EWCF) today announced Apex Legends as the latest of 16 titles where teams and players from 40 countries/ territories...