Electronic Arts introduces EA Advertising, launching brands directly into gameplay and live experiences
Electronic Arts Inc. launches EA Advertising, designed to transform how brands connect with audiences across its global portfolio of games.
Star Wars Zero Company launches on August 27
Electronic Arts revealed a release date for Star Wars Zero Company, its upcoming turn-based tactics game set in the Star Wars universe. The game...
EA teams up with Visa on multi-year EA Sports partnership
Electronic Arts and Visa announced a new global, multi-year partnership spanning EA Sports FC and College Football. At a high level, the deal reflects...
10 years in gaming: Sportfive shares lessons from its first decade in interactive media
As brands and marketers flowed into gaming over the past decade, Sportfive experienced the rise in advertising activity firsthand. Based in Hamburg, Germany, the...
Walmart marks first triple-A game integration with EA Sports FC 26 campaign | exclusive
Walmart and EA Sports FC are teaming up to launch the retailer’s first-ever brand integration inside a triple-A game. This Thursday, April 16, Walmart...
Apex Legends joins lineup for Esports Nations Cup 2026
The Esports World Cup Foundation (EWCF) today announced Apex Legends as the latest of 16 titles where teams and players from 40 countries/ territories...
Battlefield 6 aims to bring fans back with Season 2 | Alexia Christofi interview
Battlefield 6 had a spectacular launch in mid-October 2025, with fans agog about the emergent gameplay on the multiplayer combat zones of modern day....
Madden Bowl headlines pre-Super Bowl esports action
Electronic Arts staged its Madden Bowl today at the company’s headquarters just days before the Super Bowl will be played nearby at Levi’s Stadium...
Electronic Arts’ Q3 earnings chart Battlefield 6’s dizzying success
Electronic Arts today released its Q3 2026 earnings report, where it revealed more information about its video game sales in the past few months....
Battlefield 6 extends Season 1 as Season 2 slips to February 17
Battlefield 6 and Battlefield REDSEC are getting a longer first season, as Battlefield Studios announced an extension of Season 1 alongside a new content...