Genies partners with Unity to bring AI avatars and UGC tools to game devs

 Genies, an AI avatar and gaming tech company, has partnered with game engine maker Unity on game AI avatar tools in 2026.

The companies want to create and grow games and interactive experiences, and they will give game developers access to highly customizable AI avatar and asset creation tools. The partnership will also bring game, entertainment, celebrity, and sports IP into the Unity Asset Store, where developers can gain access to IP-driven avatars and assets to create games via Genies’ partnerships.