Genies, an AI avatar and gaming tech company, has partnered with game engine maker Unity on game AI avatar tools in 2026.
The companies want to create and grow games and interactive experiences, and they will give game developers access to highly customizable AI avatar and asset creation tools. The partnership will also bring game, entertainment, celebrity, and sports IP into the Unity Asset Store, where developers can gain access to IP-driven avatars and assets to create games via Genies’ partnerships.
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Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.
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