GameLoop, a hosted, interactive game channel built for smart TVs, debuted today on Samsung Smart TVs and devices on Samsung Gaming Hub.
The hub is Samsung’s all-in-one game streaming discovery platform bridging hardware and software for a better player experience. The GameLoop hosted channel converts passive TV viewing into playable game sessions with its proprietary “Play Now” feature, inviting audiences to jump from watching to playing in seconds—no downloads, subscriptions, or extra hardware.
GameLoop’s live hosts showcase real gameplay and invite viewers to join instantly, creating a high-intent funnel from smart TV reach to measurable gameplay sessions. For publishers, this opens a new distribution channel to millions of Smart TV households with ad-supported monetization and transparent performance reporting.
“GameLoop solves the two biggest challenges for gaming on smart TV—discovery and scalable monetization,” said Zane Vella, chairman of GameLoop, in a statement. “As Smart TV advertising continues to grow, this is the next frontier for free-to-play game distribution.”
GameLoop’s current catalog spans arcade, puzzle, runner, word, and real-time multiplayer titles tuned for the living room, with remote and mobile controller options. Partnering with Samsung positions GameLoop to reach a fast-growing casual gaming audience, primarily adults who prefer ad-supported entertainment and increasingly play on the biggest screen in the home.
What publishers get:
- Net-new reach on TV: Access tens of millions of Smart TV players—without getting buried in an app store.
- Frictionless conversion: “Play Now” turns impressions into sessions; track CTR, session starts, time played, and replays.
- Cloud streaming for PC games: Bring your PC build to TV via cloud streaming—no complex TV port required.
- Editorial + hosts = discovery: Friendly hosts, featured placement, genre rails, and event takeovers drive play.
- Ad-supported revenue: Clear rev-share model with premium sponsor integrations and event opportunities.
- Re-engagement (opt-in): Tools to re-contact players across platforms where permitted.
Launching as the Connected TV gaming market accelerates toward significant growth, GameLoop offers publishers a new, measurable acquisition and revenue channel for the living room.
GameLoop begins rolling out in Q3 on Samsung Smart TVs on Samsung Gaming Hub. Publishers simply need to provide a trailer and PC build. To be considered for the Early Release slate, contact [email protected].