BlueBat's team has unveiled the BlueBox
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BlueBat unveils BlueBox social gamification engine for casinos (exclusive)

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Social casino gamemakers like Zynga are moving into real-money gambling. The reverse is happening as well, and a startup called BlueBat wants to help casinos move into the world of social games.

Today, Vancouver, Canada-based BlueBat is unveiling its BlueBox social gamification engine. With it, BlueBat will help casinos and online gambling game developers reach more users. In effect, BlueBox will add social features to online gambling games. The idea is to equip the gambling companies so they can more effectively compete in the game business.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.