Alexander Lee, Author at GamesBeat

Posted inin Business
Development

Why brands are becoming key players in game monetization | GamesBeat Next

Posted byby Alexander Lee
December 1, 2025
3 min

As game developers rewrite the monetization playbook, they are increasingly making brands key players in their evolving strategies. At last month’s GamesBeat Next conference...

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3 min

Posted inin Development
GamesBeat Event Coverage

Why AI is both a ‘force multiplier’ and a cultural divider in gaming | GamesBeat Next

Posted byby Alexander Lee
December 1, 2025
3 min

Artificial intelligence is transforming the gaming industry — but how exactly those changes will manifest in the coming years remains shrouded in mystery and speculation....

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3 min

Posted inin GamesBeat Event Coverage
Gaming Culture

Behind gaming’s explosive rise in the Arab world | GamesBeat Next

Posted byby Alexander Lee
November 28, 2025
3 min

Going into 2026, all eyes are on the Arab world as a major source of global gaming industry growth. At this month’s GamesBeat Next...

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3 min

Posted inin Development
GamesBeat Event Coverage

How Jonathan Knight is applying his traditional game development experience at the New York Times | GamesBeat Next

Posted byby Alexander Lee
November 28, 2025
3 min

The New York Times is becoming a gaming company — and leveraging traditional gaming talent to help shepherd its evolution. Since 2021, New York Times...

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3 min

Posted inin Gameplay

Just Dance 2026’s Camera Controller mode is keeping players honest

Posted byby Alexander Lee
November 26, 2025
3 min

For players looking for a challenge, the new Camera Controller mode in “Just Dance 2026 Edition” offers an opportunity to crank up the difficulty....

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3 min

Posted inin Development
Gameplay

Ubisoft’s ‘Teammates’ demo showcases the future of AI NPCs — with some growing pains

Posted byby Alexander Lee
November 25, 2025
4 min

Ubisoft’s new AI demo, “Teammates,” represents the bleeding edge of artificial intelligence in gaming — including the ongoing challenges still present in the space. As...

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4 min

Posted inin Development
Gaming Culture

How Date Everything enticed its stacked voice cast using a royalty program

Posted byby Alexander Lee
November 20, 2025
3 min

Sassy Chap Games is rewriting the playbook for video game voice acting. The Los-Angeles-based studio Sassy Chap launched its first game, the dating sim...

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3 min

Posted inin Development
GamesBeat Event Coverage

GamesBeat Next | How Jam City and Wikimedia are using games to drive civic engagement

Posted byby Alexander Lee
November 20, 2025
3 min

Jam City and WikiGameJam are looking to leverage the considerable social impact of gaming for the greater good. Media isn’t just a moneymaker. It...

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3 min

Posted inin Announcements
Business

Medal appoints Ken Colton as CEO following General Intuition spin-off

Posted byby Alexander Lee
November 19, 2025
4 min

Medal’s new CEO is all-in on gaming. Founded in 2018, Medal’s primary focus is clipping. While playing on their computers, gamers can run Medal’s...

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4 min

Posted inin Announcements
Development

Unity and Epic Games strike major partnership to bring Unity titles into Fortnite

Posted byby Alexander Lee
November 19, 2025
2 min

Unity is entering the Epic Games universe. Earlier today at Unity’s Unite 2025 conference in Barcelona, Epic Games CEO Tim Sweeney joined Unity CEO...

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2 min

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