Roblox creators are looking to invade Hollywood with their original IP.
As Roblox continues to grow its user base and library of experiences, its platform is starting to challenge — and is on track to potentially surpass — the user numbers of major media and entertainment platforms in the streaming world. In Q3 2025, total user hours inside Roblox reached 82 percent of total user hours spent on Netflix, with Roblox growing this figure by at least 25 percent year-over-year, compared to Netflix’s one-percent growth during the same period, according to Epyllion’s 2026 State of Video Gaming report.
With more interest than ever in their original creations, Roblox creators are seeing new opportunities to monetize their intellectual properties by exploring adaptation deals with film and television studios. Over the past month, GamesBeat has spoken to five Roblox creators who said they were leaning into IP adaptations as a potential revenue stream in 2026.
“We’re excited to see creators building worlds on Roblox that resonate so deeply they have the potential to become household names and beloved IP,” a Roblox spokesperson said in an email to GamesBeat. “Our role is to give creators the tools, infrastructure, and global audience to build, test, and grow their ideas in real time — and in turn, they can create highly engaged communities. Roblox can be a powerful launchpad for creators to develop and scale IP that become the foundation of global businesses.”
“Grow a Garden” is leading the charge. After the game became massively popular last year, its creators announced a partnership with the film and television production company Story Kitchen to develop a feature film adaptation of “Grow a Garden” in November 2025. Badimo, the creators of “Jailbreak,” another popular Roblox experience, also announced plans to adapt the game into an animated feature film last year.
“Roblox has created an incredible opportunity for developers to make games and build communities. Making Roblox games is core to Do Big’s DNA and remains our primary focus. But as creators are maturing, they’re discovering the benefits that come with owning their own intellectual property, like expanding into merchandising and more traditional media,” said Adam Starr, the general counsel at “Grow a Garden” owner Do Big Studios, in an interview with GamesBeat. “We’re in the process of trying to bring some of our IP, like ‘Steal a Brainrot,’ to the big screen. Our hope is that this spotlights Roblox, extends the life of our games and brings them to a new audience.”
Roblox creators’ growing interest in IP adaptations reflects the increasing professionalization of the space, with individual creators staffing up and expanding their operations into full-service media and content studios native to Roblox.
“We like to see ourselves more so as a studio that is trying to impact culture as a whole,” said Roblox creator Clarence Maximillian, the founder of the Roblox developer studio Maximillian, in an interview with GamesBeat. “We’re really inspired not just by games, but by fashion, by movies — by other forms of media, too. So, we are starting in games, but sooner or later, hopefully, we can create a TV show or movies out of that.”
Roblox creator Anne Shoemaker, the founder and CEO of Fullflower Studio, told GamesBeat that she thinks about adapting her creations to film and TV “all the time,” and that her studio was also considering other forms of media for potential adaptations, such as manga.
“When the opportunity arises and we put enough lore and backstory into our projects, I could see them becoming other forms of media,” she said in an interview with GamesBeat.
Roblox creators are also exploring alternative ways to adapt their original creations to film and television without having to rely on outside funding or partnerships with established production companies. Supernob123, the creator of popular Roblox experiences like “Threadville,” is currently spinning up plans to adapt some of the game’s story and characters into an animated short film that she hopes to use to launch a Kickstarter campaign to fund a full animated series.
“I would really like to turn ‘Threadville’ into an animated series, and through that expand into a small indie animation studio that specializes in game adaptions, probably primarily Roblox game adaptions,” the creator said in a Discord message to GamesBeat.
Although licensing out original IP is more of an immediate opportunity for the creators of Roblox experiences, creators who focus on developing avatar items on the platform also view this revenue stream as an area of growing promise in 2026. In an interview with GamesBeat, prominent avatar item creator Kyasia “cSapphire” Watson envisioned a near future in which avatar item designers are able to license their name and IP out to real-life brands and clothing collections.
“The collection would be designed by me — it would be my style — and the brand would just be the promoter and distributor of that,” Watson said. “I think something like that would be very interesting.”