Krafton’s bold new vision for the future does not include any layoffs or new hires, according to a company spokesperson.
On Thursday, February 26, Krafton announced a new “corporate vision statement,” revealing a new set of core values intended to help guide the Korean game maker’s long-term strategy.
After the announcement, GamesBeat reached out to a Krafton spokesperson to clarify some of the messaging around the new corporate vision, which followed the company’s October 2025 announcement that it would be undergoing a “complete” reorganization and positioning itself as an “AI-first company.” Krafton’s updated corporate vision will not result in promotions of its executives, changes to its organizational structure or any other changes on a staffing level, per the spokesperson.
“This announcement is focused on aligning Krafton’s strategic direction and does not involve organizational restructuring or workforce changes,” the spokesperson told GamesBeat via email.
Krafton’s new corporate vision includes a lot of heady buzzwords. “Organizational Alignment Toward One Direction at a Point of Change” is the key theme of the rebrand, which includes a new set of core values such as “Aim for Bold Objectives,” “Depth Builds the Edge,” “Imagination + Technology” and “Embrace Global Perspectives.”
“The new vision is designed to provide a shared strategic framework that guides game development and supports sustainable global growth,” the Krafton spokesperson said.
Although Krafton employees might not experience staffing changes as a result of the updated corporate vision, the company spokesperson made it clear that the new vision would have downstream effects on the user experience for players inside Krafton titles like “PUBG: Battlegrounds,” with Krafton planning to experiment with new genres and formats moving forward.
“In line with its new vision and mid-to-long-term strategy, Krafton will pursue a ‘Learn-Fast, Scale-Up’ model to strengthen major franchise IP,” the Krafton spokesperson said.
Alongside the philosophical changes outlined in its new corporate vision last week, Krafton rolled out a visual rebrand that included a new company logo and an updated “bold red” brand color intended to strengthen global recognition of the Krafton brand. Krafton is currently planning to support the rollout of its new vision through company-wide training and internal programs. Employees who are not on board with the changes can always take part in Krafton’s voluntary resignation program, which the company launched in November 2025.
“Krafton is a company that pioneers the path to players’ dreams,” Krafton CEO CH Kim said in a press release. “The company’s new vision and core values will serve as the starting point for change – delivering unforgettable experiences to fans worldwide in Krafton’s unique way and expanding the possibilities of the gaming industry through bold imagination.”