Atari 50 marks the 50th anniversary of Atari.
Atari 50 marks the 50th anniversary of Atari.
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How Atari is leveraging 50 years of nostalgia | Wade Rosen interview

  • Posted byby Dean Takahashi
  • Updated
  • 8 min

Wade Rosen wants Atari to come back as one of the most valuable gaming brands. After all, there aren’t many 50-year-old game companies.

Last year, the company started marking its anniversary with a collection of classic games, and it will likely have more as the original Atari 2600 console games all start turning 50. On top of that, the company has been making games and doing licensing deals to get the brand in front of new audiences.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.