Why Madden NFL Mobile is the last football game EA will ever need to release on mobile

In the past, you needed to plunk down a few bucks to play publisher Electronic Arts’ Madden NFL game on mobile. Not anymore, and that’s led to the game exploding in popularity.

EA’s smartphone division, known as EA Mobile, has released a string of hits. The company has apparently found a formula that works, and few games are better proof of that than Madden NFL Mobile. This football game is free-to-play for the first time in franchise history. Naturally, that has helped the game’s download numbers explode, but it’s also making a significant amount of money.