VideoStitch launches 360-degree Orah camera to make VR video simpler to produce

Virtual reality headsets are finally reaching consumers, and one company is working on a way to make it easier for people to start building video content for that platform.

VideoStitch, the company responsible for software that instantly renders together multiple camera feeds for live 360-degree video, is now releasing the Orah camera to reduce the pain from the hardware side of this equation. The Orah 4i is a plug-and-play solution for capturing and broadcasting 360-degree videos for platforms like YouTube and Facebook as well as VR headsets like Samsung’s Gear VR and the Oculus Rift. VideoStitch is launching the camera today at a special price of $1,795. It will quickly raise that to $3,595 in a few weeks. The company explained to GamesBeat that it is targeting “prosumers” who are looking for a 4K all-in-one solution to start producing content for a VR market that tech adviser Digi-Capiutal predicts will generate $30 billion in revenues by 2020.