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Vince Zampella, the head of Battlefield Studios at Electronic Arts, dropped some F-bombs during the first revelation of Battlefield 6‘s multiplayer gameplay.
It was a joy to see Zampella, who has worked on some of the world’s best shooter games for decades, behave more like an authentic gamer than a company executive. After all, it’s not polite to curse in front of people. But it is a normal thing for gamers, and I laughed when I heard Zampella show his love for the game through swearing. I think the message is that it is gamers whom Zampella serves, and it is gamers whom he answers to.
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