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Upsight unveils real-time analytics and marketing platform for mobile and online marketers

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Upsight is launching a new mobile marketing tool that lets marketers understand their users in real-time and create marketing campaigns to target them.

The Upsight Marketing product was more than a year in the making, and Upsight executives said it highlights the fact that mobile marketing and analytics have become a single, consolidated business that offers more convenient and powerful tools for mobile marketers and developers.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.