Become a member of GB MAX to gain exclusive access to the industry and to the most influential global B2B leadership community in the business of gaming, entertainment, and tech. Join now and also get a VIP ticket to GamesBeat Next (Nov 2-3, SF).
Microsoft’s handheld gaming device — the ROG Xbox Ally and ROG Xbox Ally X — will hit store shelves on October 16, 2025.
Gamescom attendees will be among the first to experience both handhelds ahead of
the launch. I played it today at the Xbox booth at Gamescom and I can say that it is legit when it comes to playing hardcore PC games like Doom: The Dark Ages.
Keep Reading with GB MAX
Get the full story — and the intelligence behind it.
GB MAX members get complete articles, full transcripts, in-depth analysis, and exclusive reporting and conversations — plus access to private editorial conversations and exclusive events. Join today and receive a complimentary VIP ticket to GamesBeat Next, November 2–3 in San Francisco.
