Web3 games: The unique challenges and secrets of user acquisition explained
Presented by AppsFlyer Web3 games offer new opportunities for developers — but also new challenges. Start out on the right foot with this VB...
Web3 games: Leveraging the opportunities and overcoming the challenges
Presented by AppsFlyer Web3 games offer brand new opportunities for developers, and unique challenges. In this VB On-Demand event, get an insider look at...
Why success in a crowded game market relies on building community (VB Live)
Presented by Xsolla The biggest challenge for a smaller game studio is consistently standing out from the crowd. Join GamesBeat’s Dean Takahashi and other...
The app marketing strategies that drive revenue and retention
Presented by Adikteev Retargeting is a critical component of any mobile marketing strategy in 2022, especially in an extremely crowded marketplace where everyone is...
GamesBeat Summit: Why “gametainment” and brand is the future of game marketing
What do ice cream and games have in common? Not enough. In the consumer packaged goods world, brand is life. But in the game...
How cross-play gaming on Facebook is increasing retention, engagement, and more
Lotum has been building native mobile games on Facebook Gaming platforms since 2012, including its launch of 4 Pics 1 Word. Later on, they...
Adjust: Mobile gaming accounts for 50% of user acquisition spending
Gaming remains the largest category for user acquisition on mobile devices — accounting for 50% of all user-acquisition ad spending — according to mobile...
How playable ads can help acquire users
Playable ads have exploded in popularity over the past few years as a powerful format for game developers to attract and acquire new users....
Influence Mobile acquires Blind Ferret to slide into game marketing
Rewarded engagement firm Influence Mobile has acquired Blind Ferret, an ad agency that works with mobile app and game developers. The amount of the...
The democratization of esports: How any size developer can reap the benefits (VB Live)
Presented by Xsolla Right now, esports has a 495 million-strong global audience. In this VB Live event, you’ll learn how to leverage the opportunity...