Roblox seeks to tame the ‘Wild West’ of creator-brand partnerships with Brand Link
Roblox is looking to bring order to its brand-creator ecosystem with the platform’s new Brand Link offering. Roblox’s Brand Link product is primarily a...
‘The next billion-dollar Roblox company is probably in this room’: Inside the first-ever UGCon
For two days last week, a Topgolf in Las Vegas was the center of the user-generated content universe. On May 21 and 22, 230...
Why aren’t UGC creators adapting more of their games across platforms? | GamesBeat Summit recap
User-generated content represents the future of gaming — and yet many of today’s most popular UGC games are locked inside walled gardens. At GamesBeat Summit...
Why a PC game developer is using Roblox as a marketing channel | exclusive
To support the release of an upcoming title, the PC game developer Psychedelic Games is tapping into a new marketing channel: Roblox. Psychedelic Games’...
Roblox wants its upcoming Roblox Reality product to balance generative AI with creator control
As Roblox incorporates generative AI in its developer tools, the company is taking steps to assuage creators’ concerns over the new technology. On April...
Roblox launches natively on PlayStation 5
The biggest game is now natively available on the biggest console. Today, April 14, Roblox announced that will soon be available natively on the...
Roblox is turning its product roadmap into advertising inventory
Roblox is leveraging new feature rollouts as a way to sell ads and sponsorships. On March 31, Roblox launched its new Makeup feature, allowing...
Roblox separates accounts into kids, younger teens and adults for safety purposes
Roblox announced new accounts designed to provide kids and younger teens age-appropriate chat and content. The same age check technology that Roblox launched in January for chat...
Are we hiding from the truth of gaming’s attention war? | Matthew Ball interview
Matthew Ball’s 165-page slide deck was a bit relentless about giving sobering news for the game industry. Things might not be going as well...
Roblox introduces makeup for all of its avatars | exclusive interview
Roblox is announcing makeup across all types of its avatars will now be available in the Roblox Avatar Marketplace. The fast-growing company sees makeup...