Roblox Archives

Posted inin Development
GamesBeat Event Coverage

Why aren’t UGC creators adapting more of their games across platforms? | GamesBeat Summit recap

Posted byby Alexander Lee
May 26, 2026
3 min

User-generated content represents the future of gaming — and yet many of today’s most popular UGC games are locked inside walled gardens. At GamesBeat Summit...

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3 min

Posted inin Business
Development

Why a PC game developer is using Roblox as a marketing channel | exclusive

Posted byby Alexander Lee
May 5, 2026
3 min

To support the release of an upcoming title, the PC game developer Psychedelic Games is tapping into a new marketing channel: Roblox. Psychedelic Games’...

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3 min

Posted inin Development
Gaming Culture

Roblox wants its upcoming Roblox Reality product to balance generative AI with creator control

Posted byby Alexander Lee
May 4, 2026
3 min

As Roblox incorporates generative AI in its developer tools, the company is taking steps to assuage creators’ concerns over the new technology. On April...

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3 min

Posted inin Development
Gameplay

Roblox launches natively on PlayStation 5

Posted byby Alexander Lee
April 14, 2026
2 min

The biggest game is now natively available on the biggest console. Today, April 14, Roblox announced that will soon be available natively on the...

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2 min

Posted inin Business

Roblox is turning its product roadmap into advertising inventory

Posted byby Alexander Lee
April 14, 2026
4 min

Roblox is leveraging new feature rollouts as a way to sell ads and sponsorships. On March 31, Roblox launched its new Makeup feature, allowing...

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4 min

Posted inin Business
Development

Roblox separates accounts into kids, younger teens and adults for safety purposes

Posted byby Dean Takahashi
April 13, 2026
10 min

Roblox announced new accounts designed to provide kids and younger teens age-appropriate chat and content. The same age check technology that Roblox launched in January for chat...

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10 min

Posted inin Business
Development

Are we hiding from the truth of gaming’s attention war? | Matthew Ball interview

Posted byby Dean Takahashi
April 10, 2026
18 min

Matthew Ball’s 165-page slide deck was a bit relentless about giving sobering news for the game industry. Things might not be going as well...

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18 min

Posted inin Business
Development

Roblox introduces makeup for all of its avatars | exclusive interview

Posted byby Dean Takahashi
March 31, 2026
12 min

Roblox is announcing makeup across all types of its avatars will now be available in the Roblox Avatar Marketplace. The fast-growing company sees makeup...

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12 min

Posted inin Business
Development

U.S. Soccer and Gamefam bring national team to Roblox in time for FIFA World Cup

Posted byby Dean Takahashi
March 30, 2026
3 min

U.S. Soccer today announced it will introduce the iconic U.S. national team to Roblox game FIFA Super Soccer, launching with a limited-time event. Gamefam, which makes games and...

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3 min

Posted inin Business
Development

Baobab Studios acquires media rights to top Roblox games | Maureen Fan interview

Posted byby Dean Takahashi
March 28, 2026
7 min

Baobab Studios, the Emmy Award-winning animation studio led by game and entertainment veterans, has acquired exclusive transmedia rights—including film and television—to a broad slate...

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7 min

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