Roblox has brought on a new measurement partner to help advertisers more easily compare its platform’s performance against traditional television advertising. Today, June 18,...
Roblox is looking to bring order to its brand-creator ecosystem with the platform’s new Brand Link offering. Roblox’s Brand Link product is primarily a...
User-generated content represents the future of gaming — and yet many of today’s most popular UGC games are locked inside walled gardens. At GamesBeat Summit...
To support the release of an upcoming title, the PC game developer Psychedelic Games is tapping into a new marketing channel: Roblox. Psychedelic Games’...