Roblox is turning its product roadmap into advertising inventory
Roblox is leveraging new feature rollouts as a way to sell ads and sponsorships. On March 31, Roblox launched its new Makeup feature, allowing...
Roblox separates accounts into kids, younger teens and adults for safety purposes
Roblox announced new accounts designed to provide kids and younger teens age-appropriate chat and content. The same age check technology that Roblox launched in January for chat...
Are we hiding from the truth of gaming’s attention war? | Matthew Ball interview
Matthew Ball’s 165-page slide deck was a bit relentless about giving sobering news for the game industry. Things might not be going as well...
Roblox introduces makeup for all of its avatars | exclusive interview
Roblox is announcing makeup across all types of its avatars will now be available in the Roblox Avatar Marketplace. The fast-growing company sees makeup...
U.S. Soccer and Gamefam bring national team to Roblox in time for FIFA World Cup
U.S. Soccer today announced it will introduce the iconic U.S. national team to Roblox game FIFA Super Soccer, launching with a limited-time event. Gamefam, which makes games and...
Baobab Studios acquires media rights to top Roblox games | Maureen Fan interview
Baobab Studios, the Emmy Award-winning animation studio led by game and entertainment veterans, has acquired exclusive transmedia rights—including film and television—to a broad slate...
Super League to acquire Misfits Gaming’s ads business for $1.5 million plus equity | exclusive
Super League and Misfits are finalizing a deal intended to tighten up the offerings of both gaming media companies. Today, March 18, Super League...
Roblox unveils Jumpstart and incubator programs to help creators expand possibilities | exclusive
Roblox has announced two new programs, dubbed Jumpstart and Incubator Program, to help creators break through to larger audiences on the platform. The aim...
Roblox rolls out real-time rephrasing feature for profanity
Roblox reveaed today that it’s rolling out a new feature called “real-time chat rephrasing.” This will translate text with profanity into more respectful language...
Roblox creators’ favorite new tools and features in 2026
Nobody is more plugged into Roblox than the platform’s creator community. Roblox is constantly updating its user-generated gaming content platform, with the company rolling...