Roblox Archives

Posted inin Business
Development

Roblox and Edo announce advertising measurement partnership | exclusive

Posted byby Alexander Lee
June 17, 2026
2 min

Roblox has brought on a new measurement partner to help advertisers more easily compare its platform’s performance against traditional television advertising. Today, June 18,...

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2 min

Posted inin Business
Development

Roblox sets CPM-based fees for creator brand deals in 2027

Posted byby Alexander Lee
June 16, 2026
3 min

Roblox has set the price for creators’ brand integrations in 2027. In March, Roblox announced that it would take a cut from all brand...

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3 min

Posted inin Business
Development

Roblox rolls out Roblox Kids and Roblox Select Accounts

Posted byby Sam Smith
June 16, 2026
3 min

Roblox announces Roblox Kids and Roblox Select accounts for users under 16, with protections designed to evolve as children grow.

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3 min

Posted inin Entertainment
Gameplay

FIFA and Gamefam launch FIFA World Cup 2026 event in Super Soccer and Roblox

Posted byby Sam Smith
June 8, 2026
2 min

FIFA and Gamefam, announce the launch of the official FIFA World Cup 2026 event on Super Soccer and Roblox.

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2 min

Posted inin Business
Entertainment

Roblox seeks to tame the ‘Wild West’ of creator-brand partnerships with Brand Link

Posted byby Alexander Lee
June 1, 2026
3 min

Roblox is looking to bring order to its brand-creator ecosystem with the platform’s new Brand Link offering. Roblox’s Brand Link product is primarily a...

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3 min

Posted inin Business
Development

‘The next billion-dollar Roblox company is probably in this room’: Inside the first-ever UGCon

Posted byby Alexander Lee
May 29, 2026
4 min

For two days last week, a Topgolf in Las Vegas was the center of the user-generated content universe. On May 21 and 22, 230...

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4 min

Posted inin Development
GamesBeat Event Coverage

Why aren’t UGC creators adapting more of their games across platforms? | GamesBeat Summit recap

Posted byby Alexander Lee
May 26, 2026
3 min

User-generated content represents the future of gaming — and yet many of today’s most popular UGC games are locked inside walled gardens. At GamesBeat Summit...

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3 min

Posted inin Business
Development

Why a PC game developer is using Roblox as a marketing channel | exclusive

Posted byby Alexander Lee
May 5, 2026
3 min

To support the release of an upcoming title, the PC game developer Psychedelic Games is tapping into a new marketing channel: Roblox. Psychedelic Games’...

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3 min

Posted inin Development
Gaming Culture

Roblox wants its upcoming Roblox Reality product to balance generative AI with creator control

Posted byby Alexander Lee
May 4, 2026
3 min

As Roblox incorporates generative AI in its developer tools, the company is taking steps to assuage creators’ concerns over the new technology. On April...

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3 min

Posted inin Development
Gameplay

Roblox launches natively on PlayStation 5

Posted byby Alexander Lee
April 14, 2026
2 min

The biggest game is now natively available on the biggest console. Today, April 14, Roblox announced that will soon be available natively on the...

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2 min

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