Roblox launches Rewarded Video Ads, expands ad partnership with Google
Roblox announced today that it has launched a new form of advertising: Rewarded Video Ads, which, when implemented, would allow users to watch ads...
Roblox unveils Roblox Cube GenAI and other game dev tools for GDC
Roblox introduced its Roblox Cube AI tools, the core generative AI system for building 3D objects and scenes in time for the Game Developers...
Roblox fashion sphere grows as Bunka launches Digital Fashion Program
Roblox’s latest partnership with the fashion industry is the in-platform debut of the students at Tokyo’s Bunka Fashion College debuted their graduation showcase in...
Roblox gets a speed boost on Chromebooks
Roblox is taking flight on Chromebook as the platform is giving a speed boost to the immersive gaming and creation platform. Unlock premium content...
Chipotle returns to Roblox to debut animated short film ad and details $2M in donations
Chipotle has gone back to the “metaverse.” The food chain said it is the first restaurant brand to premiere a national TV ad in...
Roblox posts middling Q4 earnings; share prices drop over 20%
Roblox today posted its financial results for Q4 2024. The company report overall shows modest growth over the holiday season, but not anything that...
UGC company Voldex acquires Roblox life sim Brookhaven
Voldex announced today that it has acquired Roblox’s life simulation title, Brookhaven. The UGC title, which was created by developer Wolfpaq in 2020, has...
Gamefam closes year of growth with 5 of top 15 branded games on Roblox
Gamefam, a metaverse media company for Gen Z and Alpha communities, said in its second annual report that its branded campaigns on Roblox and...
Linden Lab has spent $1.3B building Second Life and paid $1.1B to creators (updated)
Linden Lab has spent $1.3 billion building the Second Life virtual world, which debuted back in 2003 in the first era of the metaverse....
NFL Universe Football launches NFL Christmas Games on Netflix
NFL and Netflix fans alike can experience the holidays on Roblox through winter-themed football events in NFL Universe Football and Nextworld, inspired by the...