Tapping the potential of instant gaming platforms
Breaking away from legacy distribution models that focus on pulling potential players towards them through marketing, video games are starting to push directly to...
Forever 21 lets players customize virtual fashion stores in Roblox
Forever 21 will let players operate their own custom virtual fashion stores inside Roblox, the metaverse platform that has 49.4 million daily active users....
Roblox launches Ralph Lauren Winter Escape experience
Ralph Lauren will debut The Ralph Lauren Winter Escape on Roblox to show off its holiday fashion themes. The holiday-themed experience will allow fashion...
App Annie: Consumers will spend $135B on games and apps in 2021
Mobile gamers and app users have increased their overall spending in 2021, as the ongoing pandemic has spurred the widespread adoption of a mobile...
Roblox sues YouTuber Ruben Sim for $1.65M for ‘terrorist threats’
The Roblox Corporation has filed a lawsuit in California against YouTuber Benjamin Simon for making terrorist threats against the studio and its users. Roblox...
Talewind raises $3.41M for Breezy Bay game and to partner with game devs
Talewind has raised $3.41 million to fund its Breezy Bay casual game and partner with Roblox game developers. The deal comes on the heels...
Melon and NFL team up and launch Roblox metaverse experience
Melon announced today that it is launching a new experience in Roblox in partnership with the NFL. Players will be able to purchase their...
Nikeland debuts on Roblox as its latest persistent gaming space
Nike is opening its Nikeland immersive world experience on Roblox today. The brands are rushing into Roblox, the user-generated content platform that grew its...
Dubit raises $8M for Roblox-based metaverse esports events
Dubit, a game studio that specializes in games for the metaverse, today announced that it has raised $8 million to expand its esports efforts...
Roblox offers a path for non-traditional developers to find an audience
Roblox is one of the biggest games in the world. It attracts a huge audience of young people. And that makes it an ideal...