Paris Hilton launches Slivingland metaverse experience on Roblox
Paris Hilton‘s 11:11 Media is launching a metaverse experience with the debut of Slivingland in Roblox. The creators hope that Hilton’s impressive following —...
Roblox stock drops 21% after missed expectations and rising costs
Roblox’s stock tumbled by over 20% since it announced its Q2 2023 financial results. While the company did increase bookings by 1% compared to...
House of Blueberry launches Roblox fashion collection inspired by Clueless
House of Blueberry, the digital fashion brand, has teamed up with Paramount Consumer Products to launch a Roblox collection of digital wearables inspired by...
Shipt partners with Voldex to gamify shopping with racing game for Roblox
Shipt, a retail technology company, has partnered with user-generated content (UGC) developer Voldex to make a racing game for Roblox. The aim is to...
Super League acquires metaverse experience developer Melon
Super League has acquired development studio Melon to boost its capabilities as an one-stop solution for brands that want to build communities across gaming...
NFL launches multiple games tied to NFL Draft
Aiming to meet fans where they are, the NFL is announcing a bunch of partnerships with makers of licensed video game experiences. Popularity in...
Razer, Roblox partner for peripherals bundled with in-game items
Peripheral manufacturer Razer and Roblox have signed a partnership for branded peripherals bundled with in-game items. The product line includes the BlackWidow V3 mechanical...
More game developers openly use generative AI despite criticism
Generative AI, or AI used to create new images, text and sound based on prompts and training data, has had a contentious history in...
Misfits Gaming launches creator-led Roblox studio Pixel Playground
Misfits Gaming Group, Karl Jacobs and Kreekcraft are joining forces to launch a creator-owned Roblox media and game development studio: Pixel Playground. Jacobs and...
Roblox launches generative AI materials & coding tools
Roblox has launched two new generative AI tools to support the 12 million developers on its platform. Starting today, developers can opt-in to use...