Machine Zone to dump Kate Upton for Mariah Carey in Game of War ads Posted byby Dean Takahashi June 14, 2015 2 min Mariah Carey could be the new goddess in Game of War: Fire Age. Continue Reading 2 min
Supersonic sees big growth for ‘rewarded video ads’ in mobile games (interview) Posted byby Dean Takahashi March 1, 2015 12 min Gil Shoham of Supersonic talks about video ads and what it takes to survive in mobile gaming today. Continue Reading 12 min
Gree’s Andrew Sheppard is placing his bets to take original mobile games higher Posted byby Dean Takahashi February 23, 2015 15 min Sheppard told us that mobile game companies need to scale up their efforts to compete on a global level. Continue Reading 15 min
Forget Liam Neeson and Kate Upton — even the ‘worst’ Super Bowl game ad worked Posted byby Jeff Grubb February 11, 2015 3 min The 15 second ad for Heroes Charge helped move the game up the download and grossing charts on iPhone. Continue Reading 3 min
Watch swimsuit model Kate Upton’s Game of War Super Bowl ad right here Posted byby Jeff Grubb February 2, 2015 1 min Developer MachineZone spent approximately $4.5 million to advertise its mobile hit. Continue Reading 1 min
Rumble Entertainment chief on the agony and ecstasy of making hardcore mobile games (interview) Posted byby Dean Takahashi December 29, 2014 12 min Greg Richardson believes that hardcore games like Rumble's KingsRoad will rule in mobile. Continue Reading 12 min
Soccer star Lionel Messi is better than supermodel Kate Upton when it comes to advertising games (updated) Posted byby Jeff Grubb December 18, 2014 3 min EA's FIFA ad is extremely popular online -- and more cost-efficient, too. Continue Reading 3 min
The DeanBeat: A tale of two celebrity mobile gaming ads Posted byby Dean Takahashi December 12, 2014 4 min Kate Upton takes on Jimmy Fallon and Justin Timberlake. Who wins? Continue Reading 4 min
Clash of Clans dominates the U.S. iOS and Google Play markets for 90% of 2014 Posted byby Dean Takahashi December 9, 2014 1 min Machine Zone comes on strong at No. 2 in November with Game of War: Fire Age ads with supermodel Kate Upton. Continue Reading 1 min
That Kate Upton TV ad for Game of War targets manly man shows for men Posted byby Jeff Grubb November 21, 2014 2 min Machine Zone spends millions of dollars to reach the audience watching football and more. Continue Reading 2 min