Mattel takes Uno to Fortnite and Roblox in league with creators
Mattel Digital Studios says you can’t skip this. It is launching its first Uno experiences on Fortnite and Roblox, inspired by the world’s number one...
Creators and developer studios are approaching the business of UGC in very different ways
As brands flow into user-generated content platforms like Fortnite and Roblox, the creators and developer studios competing for advertising dollars are using increasingly divergent...
Brand integrations have surpassed owned worlds on Roblox and Fortnite | exclusive
For advertisers on Roblox and Fortnite, brand integrations are in — and owned and operated worlds are out. For the first time ever, the total...
Epic Games Store third-party spending rises 57% to $400M in 2025 | interview
It’s time for the 2025 edition of the Epic Games Store Year in Review. This year, the Epic Games Store saw player spending on...
Qatar Airways outfits fleet with Starlink broadband so you can play Fortnite in the air and more
Gamers may have a reason to fly on Qatar Airways, as the airline is the operator of the largest number of Starlink-equipped widebody aircraft...
Dungeons & Dragons comes to Fortnite with five game worlds created in UEFN
Wizards of the Coast has brought Dungeons & Dragons to Fortnite for the first time through a new collaboration with top Fortnite creators Chartis...
Male Fortnite creators are enlisting young women to market their maps — and co-opt their identities
Top Fortnite creators are increasingly putting young women front and center in their marketing materials — blurring the line between hiring them as spokespeople...
How one video can create a gaming community | BOSS Mode with Nancy Chen
Finding your people in the gaming space can be a daunting prospect. After all, there are billions of gamers in the world, and thousands...
Our 14th annual game industry predictions for 2026 | The DeanBeat
It’s time for me to make my predictions for the game industry in 2026. But before I do that, I’d like to take us...
Why AVVY Magazine is starting a print publication for the UGC industry
Virtual fashionistas will soon be able to flip through a print magazine dedicated to their craft. As user-generated content (UGC) platforms like Roblox and...