KFC has over 70M Roblox visits — and none of them came from an official experience
In 2026, brands and advertisers’ presences on Roblox and Fortnite often extend far beyond their official, licensed games on the platform. Keep Reading with...
Jo Malone London debuts in Fortnite With Sea Salt & Bergamot activation
Jo Malone London is stepping into gaming for the first time by launching a Fortnite activation to mark the debut of the brand’s new...
Inside Scottie Pippen’s new Fortnite game
NBA legend Scottie Pippen is turning one of his most treasured pieces of sports history into a playable Fortnite experience. Pippen’s new Unreal Editor...
From pro gamer to business mogul: Inside Clix’s plan to become the MrBeast of gaming | exclusive in-game interview
Top Fortnite creator Cody “Clix” Conrod wants to be the MrBeast of gaming — and he’s building a new holding company, Full Box Inc.,...
BDA picks up license to make Fortnite merchandise
Bensussen Deutsch & Associates (BDA), a merchandise agency for sports licensing collaborations, today announced it is now an official licensee for Epic Games’ Fortnite,...
Why Fortnite’s new Discover system is taking cues from streaming platforms like HBO Max
Fortnite is getting a new Discover page — and it looks a lot like the corresponding pages on platforms like YouTube and Netflix. At Unreal...
Good Gamers signals IP expansion dreams with Fortnite’s Go Goated Icon skin launch
A leading Fortnite creator studio has set its sights on the wider world of media and entertainment, using a Fortnite skin launch and comic...
Droid Tycoon surpasses 1.5 billion play minutes in first month | exclusive
A month after its release, Star Wars: Droid Tycoon continues to dominate Fortnite. Droid Tycoon has been the most popular creator-made Fortnite experience since...
Hyundai Motor, FIFA and Epic Games team up on Fortnite and Rocket League games for World Cup 2026 | exclusive
Hyundai Motor Company announced a collaboration with Epic Games to extend the FIFA World Cup 2026 into the gaming world through Fortnite and Rocket...
‘The next billion-dollar Roblox company is probably in this room’: Inside the first-ever UGCon
For two days last week, a Topgolf in Las Vegas was the center of the user-generated content universe. On May 21 and 22, 230...