From Roblox to Fortnite: 99 Nights crossover tests whether UGC fandom can cross platforms
Epic Games has announced Fortnite’s first-ever Roblox-native IP crossover — and the move has sparked a backlash from some corners of the Fortnite community....
Hot Toys joins Fortnite Global Championship 2026 as official sponsor
Hot Toys, the high-end collectibles maker, is becoming an official sponsor of the Fortnite Global Championship 2026, marking the toy company’s latest expansion into...
Disney and Epic will launch Millennium Falcon: Smugglers Run Fortnite to extend Disneyland ride
Disney and Epic Games announced Millennium Falcon: Smugglers Run | Fortnite, a first-of-its-kind activation that connects the beloved Star Wars: Galaxy’s Edge attraction in...
Fortnite training maps are delivering a retention boost for UEFN creators | exclusive
As Unreal Editor for Fortnite developers jockey for gamers’ attention and engagement, competitive training maps are emerging as an effective way to keep players...
KFC has over 70M Roblox visits — and none of them came from an official experience
In 2026, brands and advertisers’ presences on Roblox and Fortnite often extend far beyond their official, licensed games on the platform. Keep Reading with...
Jo Malone London debuts in Fortnite With Sea Salt & Bergamot activation
Jo Malone London is stepping into gaming for the first time by launching a Fortnite activation to mark the debut of the brand’s new...
Inside Scottie Pippen’s new Fortnite game
NBA legend Scottie Pippen is turning one of his most treasured pieces of sports history into a playable Fortnite experience. Pippen’s new Unreal Editor...
From pro gamer to business mogul: Inside Clix’s plan to become the MrBeast of gaming | exclusive in-game interview
Top Fortnite creator Cody “Clix” Conrod wants to be the MrBeast of gaming — and he’s building a new holding company, Full Box Inc.,...
BDA picks up license to make Fortnite merchandise
Bensussen Deutsch & Associates (BDA), a merchandise agency for sports licensing collaborations, today announced it is now an official licensee for Epic Games’ Fortnite,...
Why Fortnite’s new Discover system is taking cues from streaming platforms like HBO Max
Fortnite is getting a new Discover page — and it looks a lot like the corresponding pages on platforms like YouTube and Netflix. At Unreal...