Bensussen Deutsch & Associates (BDA), a merchandise agency for sports licensing collaborations, today announced it is now an official licensee for Epic Games’ Fortnite, in a deal facilitated by IMG Licensing.
BDA will unify creative design, technology, and a global supply chain to create exclusive merchandise for sports and in-stadium activations across all sports leagues. The partnership highlights BDA’s position as a trusted leader in sports merchandise innovation, particularly in licensed collaborations.
With more than 500 million registered accounts worldwide, Fortnite is an ecosystem with a variety of experiences where players can play, create, and hang out with friends in an always evolving space. Players can compete to be the last one standing in Battle Royale, headline their own concert with Fortnite Festival, and much more.
Fortnite also has more than 345,000 experiences made by creators with Unreal Editor for Fortnite (UEFN) and Fortnite Creative tools. By managing initial ideation and design through product development, fulfillment, logistics, and compliance, BDA will deliver high-quality, authentic gear that resonates with millions of Fortnite fans around the globe.
“Fortnite is a global phenomenon and its community has an incredibly high standard for authenticity – they know every detail and narrative inside and out,” said Steve Avanessian, executive vice president of client services and sports at BDA, in a statement. “As an official Fortnite licensee, we are focused on building physical extensions of the game through creative merchandise that grows emotional connection. We are absolutely thrilled to partner with Fortnite to bridge the gap between the virtual and physical worlds. Gaming enthusiasts will be thrilled to see these Fortnite collaborations in stadiums and arenas across the country.”
“When it comes to Fortnite, we need a partner who doesn’t just understand merchandise, but really grasps the culture. BDA is exactly that partner,” said Desmond Sansevere, vice president of licensing, business development & digital at IMG Licensing, in a statement. “BDA has the creative ingenuity and the global execution required to turn iconic in-game moments into high-quality merchandise campaigns.”
Sports teams wishing to leverage BDA’s Fortnite license will gain access to BDA’s full suite of services, including custom merchandise, ambassador programs, and bespoke programs to engage fans. To learn more about BDA’s brand licenses, visit: https://www.bdainc.com/sports-solution/licensing/.